Three Essential Benefits Of Targeted Email Campaigns

targeted email campaignsAre you using your leads wisely? While it’s important to have a collection of valuable leads (qualified and other), what you do with those leads generally dictates success. Much of marketing’s hype is currently centered on social media, leading some to believe email is a relic, but that’s just not true. Targeted email campaigns may be one of the most effective, measurable means for marketing success.

In fact, three benefits clearly outline a targeted email campaign’s value:

The Right Materials

Email marketing is flexible. You can develop a series of emails that corresponds to the needs of your customers. And you can personalize each and every email, using first names for instance. You can also customize the email to your business’ products and services, as well as include links to your website and social media profiles.

The Right Consumer

Your target audience might currently be limited to one locale, but email marketing reaches a wider and global audience. Because your niche can reach to other countries, email marketing is a cost-effective way to widen that purview.

The Right Time

One of the unique benefits of using targeted email campaigns is that you can correlate a specific email to the actions of your website or blog users. For instance, if someone visits a web page to investigate a product, you could send a series of emails that provides further information about features, warranties, or services. And you’ll gauge their interest at the time that users are interested.

Compared to other options, like direct mail, email marketing is a low-cost, easy-to-use, fast-response option with very little risk. And it works for you, even when you’re not in the office.

Are you ready to develop a marketing strategy, using the right materials, targeted at the right consumers, at just the right time? Targeted email campaigns can fuel your business’ marketing strategy, and ignite your overall return rate. Continuity Programs’ comprehensive turn-key solutions include customizable, one-year to seven-year planned cycles used across industries. We can help you develop a plan that works for your business. Why not plan your future success today?

Target image via Shutterstock.

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