4 Essential Database Marketing Techniques

In today’s digital world, a well constructed and maintained customer database is a vital asset for a comprehensive marketing strategy. Your company’s ability to connect your services and products to the needs of current, past, and potential customers helps retention and generates leads.

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The following are four essential database marketing strategies and techniques to drive your company’s marketing ROI and long-term success in the millennial marketplace.

Relevant Customer Data

With accurate and relevant customer information, you may create compelling and individualized product offers across any addressable medium that inspire customer loyalty and drive retention. Additionally, you may enable your company to provide exceptional customer service on a personal level, whether engaging customers face-to-face, through phone sales and direct mail, via email campaigns or a combination thereof.

Customer Segmentation

Your company’s success may rely on creating customer segments based on buying habits, personal interests, viewed pages on a website and blog, and demographics such as age, education, income, location and so on. A rich and organized database allows you to target an individual customer or an entire segment based on one or more criteria.

Relationship Marketing

Relationship marketing is an element of customer relationship management (CRM) and direct-response marketing campaigns that emphasize quality customer service and communication, with long-term customer loyalty being the goal. So, toss out the old cookie-cutter marketing approach and utilize your database segmentation to personalize marketing efforts.

CRM and Database Tools

An effective database marketing strategy should include intuitive CRM and database tools that automatically drive leads, conversions and customer retention.

  • Leads: Sales leads generation and retention may be cultivated from existing customers based on purchasing information in your database.
  • Tracking: PPC (Pay-Per-Click) campaigns, for example, may be an effective tool for your company based on page navigation and behaviors of visitors to your website.
  • Social media marketing: Offer your customers an incentive to refer ten of their social media contacts to your products and services.
  • Maintenance: Choose a database marketing platform that makes it simple to update customer information.

Check out our Intro to Database Marketing Info Sheets for further details.

Does your company’s database marketing strategies provide reliable and useful insights into a  customers’ interests and buying habits? Let us at Continuity Programs know in the comments below.

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