Value Proposition

Contractor Marketing: Building a Killer Value Proposition

Do you know what a value proposition is? It’s the thing that attracts customers to your product or service. The value that your business is able to provide. And this is more than just what your product or service is. There are tons of other businesses that offer your exact same product or service. But why should […]

Real Estate Marketing Strategies

Why You Should Be Working With and Following-up With Renters

Marketing to renters has traditionally been used to attract first-time buyers. But in today’s market, many renters are not first-time buyers at all. For instance, renters are often in transition – changing jobs, between homes, or going through a divorce. Marketing to this diverse group can sustain your business for years to come. Real Estate […]

mortgage lead generation

3 Ways to Improve Mortgage Lead Generation

It’s a fact of mortgage marketing life: to close more loans, you need a healthy supply of mortgage leads flowing into your sales pipeline. You already know that a mortgage-specific CRM offers a great way to generate high-quality leads. But if your campaigns leave you wanting more, here are three great ways to further open the […]

Monthly Real Estate Mailers

How to Use Monthly Real Estate Mailers

Mailers are a tried-and-true marketing strategy for Realtors. They’re designed to build awareness and are most effective when done over time. Did you know that the direct mail household response rate of 5.1% is far higher than email (.6%), paid search (.6%), online ads (.2%), and social media (.4%) combined? Monthly Mailings Get Results Studies have […]

Small Business Marketing

Small Business Marketing: Creating Instructional Videos

Building a brand as a small business competing with bigger companies, many of which have considerably larger budgets, can feel like performing a magic trick. The truth is that small business marketing is all about scale and doing as much as you can with what you have. For many small business owners, instructional videos are […]

Web to Print

Personalizing Products Using Web to Print Technology

Technology has improved how companies do business in many ways. It has also raised the expectations of customers. People want convenience, more options, and quality communications with companies. To earn business and keep customers loyal, your company must constantly be looking for ways to improve customer engagement. When you provide a way for customers to […]

Mortgage Marketing Plan

The Missing Ingredient in Your Mortgage Marketing Plan

It’s a great feeling when a plan comes together. But sometimes, the perfect plan you thought you were creating doesn’t turn out the way you envisioned. It only takes one missing piece to keep a marketing plan from rising to the top. If this important ingredient is missing from your organization’s mortgage marketing plan, now’s […]

Real Estate Marketing

Real Estate Marketing: 5 Tips for Boosting Repeat Business

Every Realtor needs to ask themselves “How do I get former clients to work with me again?” While technology makes it easier than ever to stay in touch, it’s the carefully nurtured personal connection that keeps people coming back. Try these tips for staying top of mind when your past clients decide to sell or […]