Lead Generation Made Easy with Mortgage CRM

Story As Published in Scotsman Guide By Kirk King, President of Continuity Programs, Inc. Different times require different strategies and innovations to compete in an ever-changing mortgage-lending world. In 2016, many lenders and mortgage companies turned to automated technology to help them better compete. Most of them, however, still are not using that technology to […]

Lenders Embrace These Technologies to Improve Their Customers’ Mortgage Experience

Feature Story As Published in Great Lakes Banker Magazine By Kirk King, President of Continuity Programs, Inc. Lenders don’t want to be tech companies, yet they desperately need technology. The more loans funded per employee per month, the more efficient and profitable the lending operation. Is your company’s number at least 12 loans per employee […]

Continuity Programs Honored as One of the 2017 “Michigan 50 Companies to Watch”

WALLED LAKE, MI (March 21, 2017) – Continuity Programs, Inc. has been recognized as one of the 2017 “Michigan 50 Companies to Watch,” an awards program presented by Michigan Celebrates Small Business. Continuity Programs will be honored at an awards ceremony during the thirteenth annual Michigan Celebrates Small Business gala event, May 4, 2017 in […]

Continuity Programs Becomes Preferred Partner with Service Roundtable

Contractor Success is the Driving Force behind Continuity Programs’ Partnership with Service Roundtable WALLED LAKE, MI (January 17, 2017) – Contractors want a smarter way to find new customers and stay connected to existing ones. To give contractors the edge they need, Continuity Programs, Inc. has partnered with Service Roundtable. Service Roundtable is made up […]

Continuity Programs Introduces New Marketing CRM for Lenders

Release of MyCRMDashboard Transforms Seasoned Marketing Experts into Software Providers WALLED LAKE, MI (December 29, 2016) – Maintaining customer relationships calls for easy-to-use technology. Lenders want to focus on closing more loans. Continuity Programs, Inc. is happy to introduce MyCRMDashboard. MyCRMDashboard is the only solution loan officers need. This CRM system takes care of communications […]

Service Agreements: Keeping Your Customers Coming Back

All too often contractors spend a lot of time trying to determine how to generate new customers for their business. Often forgotten in the equation is the process of building relationships with existing customers to generate future business. Determining how to keep customers on service agreements is the first step in maintaining a long-term business […]

Understanding How the Mortgage Sphere of Influence Marketing Works

The concept of using your sphere of influence in marketing isn’t a new one. You should look to your connections when you want to build or grow. Your particular sphere of influence could include current and previous business connections, family, friends, and college contacts. It could also include your softball team, your barber, and your […]

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Tips For Designing Your Own Postcards & Uploading For Print

Catching your customer’s eye and distinguishing your mail from the junk mail pile is easy with a well-designed postcard. Information can be presented without the hassle of opening an envelope, and eye-catching colors with a clear call-to-action mean higher engagement and a greater sense of value from the reader. Here are some postcard design tips for […]