Contractor Lead Generation

Using Call to Actions to Attract Better Leads

New business prospecting involves finding new leads and nurturing them until they’re ready to buy. A contractor marketing system gives you the unique opportunity of attracting better and more qualified leads. Use the tips below to improve your contractor lead generation through specific calls to action. What is a call to action? A call to action (CTA) […]

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Loan Officer Marketing Flyers

Creating Effective Loan Officer Marketing Flyers

Marketing mortgage products and services is a challenge. One way to increase business, generate leads, and develop referrals is with loan officer marketing flyers. Effective Loan Officer Marketing Flyers What is an effective loan officer marketing flyer? Simple: the one that educates without boring your audience or coming across as too hard-sell. When you educate potential […]

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Contractor Marketing

Contractor Business: 4 Local Marketing Tips

When you run a local business, your marketing strategy is going to be a little different from an online business or brand. There are only a couple of specific geographical regions that you need to focus your marketing efforts on, and certain digital platforms that you should be using over others. In order to reach your people, here […]

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Real Estate Marketing Emails

Real Estate Marketing: Adding a Personal Touch to Emails

With all the focus on digital marketing strategies, it can be easy to forget that the personal touch still greatly matters. Studies consistently show that email is the number one go-to channel for marketers, but email campaigns have changed over the past several years. What worked just five years ago is no longer effective in […]

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Mortgage Marketing Strategies

Improving Communication With Mortgage Prospects

As a lender, generating a greater number of leads is a key component of your overall mortgage marketing game plan. Lead generation efforts only succeed, though, if you take the time to stay in touch, responding to and nurturing those leads. One of the best mortgage marketing strategies you can adopt is a clear-cut plan […]

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Real Estate Marketing

Real Estate Marketing: How To Get Neighbors To An Open House

Some of the best referrals for buyers are living right next door. Neighbors, who may know of a friend, relative, or coworker looking to buy, can provide the best word-of-mouth real estate marketing for open houses. They may even be ready to list their own homes. Looking for ways to get these valuable ambassadors to attend […]

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Creating Customer Profiles

Creating Customer Profiles for Your Small Business

Reaching your target audience with marketing materials can be difficult for any small business. The fact is that even knowing who you should be trying to reach and which customers are really ideal for your business can be problematic. When it comes to generating leads and retaining customers, creating customer profiles can be a huge […]

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Effective Enterprise Marketers

5 Things Effective Enterprise Marketers Get Right

Enterprise marketing is more important today than it ever has been before. It’s an ever-evolving aspect of business that company owners must monitor and evaluate for optimal performance. There are some consistencies to successful marketing strategies. Learn from and do these five things that effective marketers get right. 1. Have a solid content marketing plan. Your […]

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Customer Relationship Management

Customer Relationship Management: Saving Time and Boosting Efficiency

Nothing’s more vital to your business’ success as its customer relationships. Customer relationship management software allows you to manage those valuable alliances, letting you adopt an organized system for saving customer records, increasing productivity, and boosting efficiency. Customer Relationship Management (CRM) and Productivity CRM is centered on customer relationships but also provides additional benefits to your […]

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Service World Expo 2017

Join Continuity Programs at Service World Expo 2017

Continuity Programs is pleased to announce we’ll be exhibiting at Service World Expo in Las Vegas, from September 7-8. Friends and clients of ours can save $10 on registration, with code: Save$10Continuity. There’s a difference between gaining new customers and keeping them. You pay a lot in marketing and sales efforts to get a single customer, so it’s […]

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