Mortgage CRM

Generating Leads With a Mortgage CRM

If you hope to thrive in today’s mortgage industry, it’s absolutely essential that your mortgage CRM includes features that make your business more competitive by improving lead generation, capitalizing on client referrals, and focusing on client retention. Just what does CRM lead generation do for you? It helps you: Find more high-quality leads. Grow your […]

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Continuity Programs Honored as One of the 2017 “Michigan 50 Companies to Watch”

WALLED LAKE, MI (March 21, 2017) – Continuity Programs, Inc. has been recognized as one of the 2017 “Michigan 50 Companies to Watch,” an awards program presented by Michigan Celebrates Small Business. Continuity Programs will be honored at an awards ceremony during the thirteenth annual Michigan Celebrates Small Business gala event, May 4, 2017 in […]

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hvac lead generation

Spring Lead Generation: Top Marketing Ideas for Your HVAC Business

There’s no doubt that the HVAC industry is a cyclical one. The seasonal nature of this business affords strategic contractors the ability to capitalize on consumers’ needs at the perfect time. Of course, this means you have to put HVAC lead generation to work for you so you can cast a wide net and capture […]

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How to Help Service Techs Succeed at Growing Revenue

As a contractor, you have to wear a lot of hats — literally. Being great at the technical side of your job is vital for obvious reasons. You also must have outstanding people skills and non-salesy salesmanship. Once you’ve mastered the perfect cocktail of job skills and personality traits, you need a team of techs who […]

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Lead Generation

Mortgage Marketing: The Right Way to Do Lead Generation

Most mortgage marketing is still based on traditional advertising methods. True, it is changing, with companies embracing a range of innovative and interactive approaches, but there’s still more you can do. Along with current client engagement and boosting customer loyalty, marketing automation enables you to generate more quality leads. Here’s how to take control of […]

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2017 Best Logo

Kirk King to Speak at MI Bankers BEST Conference 2017

#mbaBEST The annual Michigan Bankers Association Bankers Education Summit and Trade (BEST) Show takes place from April 11-13, 2017 at the Grand Traverse Resort and Spa in Acme, MI. The conference runs from 8:00 a.m. to 5:00 p.m. daily and will cover pertinent topics that include discussion of best practices as well as latest approaches […]

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Choosing a CRM Software

What to Look for When Choosing a CRM Software

It is always important to keep your eye on the competition! However, you do not want to choose your CRM system based on what everyone else is using; their objectives may or may not be similar to the goals for your company. There are many CRM programs to consider. Ask yourself the following questions when […]

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small business email marketing

3 Tips for Making Your Email Marketing More Mobile Friendly

Everybody from small businesses to major corporations use email to reach out to existing customers and potential customers. The problem is that the average consumer is so flooded with marketing campaigns that they can’t see straight. Most consumers aren’t even using laptops or desktops anymore either, which makes email marketing a whole different ball game, […]

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