small business email marketing

3 Tips for Making Your Email Marketing More Mobile Friendly

Everybody from small businesses to major corporations use email to reach out to existing customers and potential customers. The problem is that the average consumer is so flooded with marketing campaigns that they can’t see straight. Most consumers aren’t even using laptops or desktops anymore either, which makes email marketing a whole different ball game, […]

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contractor coupon postcards

What’s Wrong With Your Contractor Coupon Postcards?

Contractor coupon postcards are a great way to generate leads and remind people about your brand. That said, they’re only a great idea when done right. If it seems like you’re sending contractor coupon postcards into a black hole the moment you stick a stamp on them, it’s time to reevaluate your contractor marketing strategies. […]

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MMLA Sales Symposium 2017

Michigan Mortgage Lenders Association Sales & Marketing Symposium 2017

You don’t want to miss the Michigan Mortgage Lenders Association’s largest event of the year! It’s time for the MMLA’s Sales & Marketing Symposium, scheduled for March 16 at the Crystal Gardens Banquet Center in Howell. It’s a great opportunity to get the motivation and information you need to excel during the spring sales season. Continuity Programs […]

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LeadingRE Conference

See You in Miami for Leading Real Estate Companies of the World Conference Week 2017

Continuity Programs is pleased to announce it will be sponsoring the Awards Gala at this year’s LeadingRE Conference Week. The premier professional development event will be held from February 27 to March 5 at the historic Fontainebleau Miami Beach, and is expected to draw more than 2,500 industry professionals. The Bubbles and Bows Awards Gala […]

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HVAC business development

Engaging Your Service Teams in Business Development

If your employees aren’t committed to your cause, you’re going to lose out on valuable opportunities to grow your company. To solidify your HVAC business development plan, these strategies should help get your service teams engaged in the process: 1. Ask for your team’s input — regularly. No business, no matter the industry or size, […]

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Real Estate Marketing Communication

3 Steps to Better Real Estate Marketing Communication

2017 is here and most real estate agents will be thinking about how to increase their amount of leads and how to market to those leads. With so many agents out there it is important to stand out a little. There’s no use sending postcards if they look like every other agents. The following three […]

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Mortgage CRM

5 Things to Look for in a Mortgage CRM

Mortgage CRM (Customer Relationship Management) software has many benefits for your organization. It saves you time on customer communications and helps you create personalized marketing campaigns that generate more quality leads and retain loyal customers. But all that’s only true if you choose the CRM that meets the needs of your particular business. Here are […]

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winning real estate team

How to Build a Winning Real Estate Team

Building a real estate team that shares your goals and objectives can be a challenge, but it’s one you must take on if you want to win the real estate game. It’s true that agents mastering skillsets like prospecting, closing, listing and selling are critical to the overall success of your business, but behind it all […]

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small business email marketing

Can an Email Newsletter Help Your Business?

Small business email marketing has been around for just about as long as the concept of email. While it used to take considerable effort and a lot of money, small business email marketing is now much more accessible to the average business manager and owner. The real question is whether or not email marketing and a […]

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Corporate Marketing to Generation X

Corporate Marketing to Generation X

Often referred to as the forgotten generation, people born between 1965 and 1980 have always lacked the population numbers of baby boomers. Numbers from the U.S. Census Bureau show that Millennials are now the largest living generation. For many companies, people currently between the age of 35 and 50 are relegated to being the unappreciated […]

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