mortgage marketing strategy

Mortgage Marketing: Optimizing Referral Sources

Mortgage lenders have plenty of places to look for referral sources: real estate agents, educational institutions, financial planners, home builders, lawyers, and any other professional who works with clients looking for financing. If your mortgage marketing strategy is to perform as desired, it takes work to create and sustain the referral relationships you have. Referral Partner […]

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Contractor Marketing

Contractor Marketing: Winning the Low Price War

One of the biggest obstacles when it comes to contractor marketing is trying to win out over your competitors with your pricing structure. As a contractor, it’s not always possible to offer the lowest prices, especially when your pricing corresponds with your experience level and quality of work. When we talk about the price war, […]

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contractor marketing

3 Advantages of Drip Marketing for Contractors

Email marketing is an essential part of your contractor marketing strategy. It’s one of the highest converting methods for getting new clients and increasing customer retention. But with email marketing, you’re constantly having to create new content to send out to your subscribers. What about your awesome, old content that your newest subscribers aren’t getting […]

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Real Estate Marketing

Real Estate Marketing: Getting More Testimonials

If effective real estate marketing relies on reeling people in to choose you as their go-to pro, testimonials are the powerful bait you can use to lure them. The 2016 Buyer and Seller Survey from the National Association of Realtors found that referrals and repeat business both remain a huge source of opportunity for real estate professionals. In […]

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Mortgage Marketing

Marketing Yourself as a Mortgage Expert

Mortgage lenders operate in a highly competitive market, striving to build valued relationships with the clients they serve. It’s your professional reputation that sets you apart from your competitors, and one of the best ways to establish that reputation is by becoming known as an expert in your field. There are two ways you do […]

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Real Estate Email Newsletters

Using Email Newsletters to Build Relationships

Real estate email newsletters are an extremely effective and powerful tool for building relationships with past, current, and future clients. In a world obsessed with social media, it may come as a surprise that email marketing is still the number one way to generate leads, opportunities, and sales. And the statistics back it up: among […]

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Enterprise Marketing Strategy

Three Components of a Successful Enterprise Marketing Strategy

The success of your business relies on you constantly generating new customers and also maintaining an ever-growing database of loyal customers. Achieving that requires an enterprise marketing strategy that always fits with your business plan and can be adapted as the market changes. Be sure these three essential components are part of your marketing strategy. […]

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Small Business Marketing

Small Business Marketing: Creating a Social Media Calendar

Content creation and sharing is a huge part of small business marketing in this technology driven age. If you’re not creating and sharing regularly, you’re missing out on one of the most cost-effective marketing strategies available. Finishing content on time and getting it to your regular and potential customers isn’t always easy for a small business […]

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Mortgage CRM

5 Ways a Mortgage CRM Can Save You Money

Mortgage lending comes with unique dynamics that set it apart from other financial industry sectors – dynamics that a generic CRM will simply not address. Lenders who want to maximize their performance in the marketplace should look for CRM software to not only help them generate leads and grow their business, but also save them […]

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HVAC Direct Mail

3 Direct Mail Ideas for HVAC Contractors

One smart marketing tactic for HVAC contractors is to include direct mail correspondence in your marketing strategy. Direct mail is essentially a marketing strategy that uses postal mail to deliver promotional information to your audience. And although postal mail may seem out of date in the world of digital, it can still be a great strategy for […]

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