4 Essential Database Marketing Techniques

In today’s digital world, a well constructed and maintained customer database is a vital asset for a comprehensive marketing strategy. Your company’s ability to connect your services and products to the needs of current, past, and potential customers helps retention and generates leads. The following are four essential database marketing strategies and techniques to drive your company’s marketing ROI […]

customer retention

Essential Customer Retention Advice for Small Business Owners

Attracting new customers is an important part of maintaining your company, but repeat customers are the key to long-term business success and profitability. Apply the following concepts and techniques to your customer retention strategy and you’ll see more familiar faces coming back for repeat purchases. Establish a customer retention program: Industry experts estimate it costs […]

Multi-Ethnic Group of Diverse People Holding Letters To Form A VIRAL

Increase Brand Awareness with a Viral Video

For businesses looking to boost brand awareness and gain more leads, online video has the potential to provide an explosive increase in the number of potential customers who are familiar with the company and its offerings. A viral video can spread brand awareness to millions of viewers across the United States and internationally. Even simple […]

social media

B2B Sales Lagging? Get More Referrals with these Strategies

In the context of B2B sales, generating leads and getting referrals is just as important as in B2C selling. When dealing with other businesses, however, a B2B sales professional has some different but effective B2B referral strategies that can be brought into play to increase the number of leads and referrals.? Build your social media […]

Spend 20 Minutes a Day Generating Leads from LinkedIn

For today’s social media-savvy professionals, LinkedIn provides an effective online platform for networking, job searching, and staying in touch with colleagues. For marketers, LinkedIn also offers a bounty of leads and potential customers who may respond to their products and services. Here are some techniques for effective LinkedIn lead generation in only 20 minutes a […]

Are You Taking Advantage of All That Google Analytics Has to Offer?

The data your website provides about site visitors can help you determine what’s working and what isn’t with your marketing efforts. Google Analytics provides an exceptionally useful tool for site assessment. Here are a few Google Analytics tips to look at to give you the best indication of how your website is performing.