Value Proposition

Contractor Marketing: Building a Killer Value Proposition

Do you know what a value proposition is? It’s the thing that attracts customers to your product or service. The value that your business is able to provide. And this is more than just what your product or service is. There are tons of other businesses that offer your exact same product or service. But why should […]

Get More Reviews

Contractor Marketing: 3 Ways to Get More Reviews

Getting more online reviews is a great way to get the word out about your business. Reviews (both good and bad–and how you handle them) can offer your business even more credibility. And depending on the platform, some serious SEO benefits. So including online reviews in your contractor marketing strategy is a smart idea. But how […]

Fall Contractor Marketing

4 Ideas for Fall Contractor Marketing

It’s time to start your contractor marketing campaigns for the autumn season. It’s starting to cool off, and there are many ways to use that to your company’s advantage. If you’re looking for creative ways to update your marketing strategy for the next season, here are four ideas for your fall contractor marketing. 1. Promote your profitable fall services. Take […]

Contractor Lead Generation

Using Call to Actions to Attract Better Leads

New business prospecting involves finding new leads and nurturing them until they’re ready to buy. A contractor marketing system gives you the unique opportunity of attracting better and more qualified leads. Use the tips below to improve your contractor lead generation through specific calls to action. What is a call to action? A call to action (CTA) […]

Contractor Marketing

Contractor Business: 4 Local Marketing Tips

When you run a local business, your marketing strategy is going to be a little different from an online business or brand. There are only a couple of specific geographical regions that you need to focus your marketing efforts on, and certain digital platforms that you should be using over others. In order to reach your people, here […]

Service World Expo 2017

Join Continuity Programs at Service World Expo 2017

Continuity Programs is pleased to announce we’ll be exhibiting at Service World Expo in Las Vegas, from September 7-8. Friends and clients of ours can save $10 on registration, with code: Save$10Continuity. There’s a difference between gaining new customers and keeping them. You pay a lot in marketing and sales efforts to get a single customer, so it’s […]