Finding the Right Compliant Marketing Programs For Your Industry

Success requires you be open to change and able to adapt quickly to changes in regulations and in the market. If your industry requires compliant marketing programs, look for those that allow you to control everything that’s sent out in your brand from a corporate level. Here are a few tips for enterprises to remain […]

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Tips For Designing Your Own Postcards & Uploading For Print

Catching your customer’s eye and distinguishing your mail from the junk mail pile is easy with a well-designed postcard. Information can be presented without the hassle of opening an envelope, and eye-catching colors with a clear call-to-action mean higher engagement and a greater sense of value from the reader. Here are some postcard design tips for […]

Continuity Programs Introduces New Web-To-Print Store

FOR IMMEDIATE RELEASE WALLED LAKE, Mich. – August 12, 2015 – Customer retention and lead generation specialists, Continuity Programs, has launched a new ecommerce portion of their website. The brand new web-to-print store includes customizable direct mail campaigns and printed media that can be ordered online. The store was built to help businesses fulfill their […]

Implementing a Multi-Channel Marketing Strategy

Today’s savvy consumers are no longer passive advertising recipients — they’re actively seeking out information on the goods and services they buy using multiple platforms. To reach out and attract prospects and customers, your business needs to implement a matching multi-channel marketing strategy. Here’s a guide brought to you by Continuity Programs. Multi-Channel Marketing 101 […]

4 Essential Database Marketing Techniques

In today’s digital world, a well constructed and maintained customer database is a vital asset for a comprehensive marketing strategy. Your company’s ability to connect your services and products to the needs of current, past, and potential customers helps retention and generates leads. The following are four essential database marketing strategies and techniques to drive your company’s marketing ROI […]

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How to Generate the Best Possible Mortgage Leads

Whether tapping your own ingenuity, utilizing the Internet’s resources or trekking time-tested and proven marketing avenues, there’s a bountiful supply of mortgage leads to win over. The best possible leads will be qualified parties interested in your services, your products and in you. On that account, you will need all of the preceding skills, tools and strategies […]

Effective Ways to Follow-Up with Prospects and Clients

Clients are more concerned than ever with hearing from your company after you make a sales pitch or complete a transaction. The most effective customer retention strategies utilize follow-up communication in an eye-catching way. If you want to stay ahead of the competition, employ these effective follow-up strategies to boost business. Be Quick Following-up immediately after your meeting […]

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Essential Customer Retention Advice for Small Business Owners

Attracting new customers is an important part of maintaining your company, but repeat customers are the key to long-term business success and profitability. Apply the following concepts and techniques to your customer retention strategy and you’ll see more familiar faces coming back for repeat purchases. Establish a customer retention program: Industry experts estimate it costs […]