mortgage lead generation

3 Ways to Improve Mortgage Lead Generation

It’s a fact of mortgage marketing life: to close more loans, you need a healthy supply of mortgage leads flowing into your sales pipeline. You already know that a mortgage-specific CRM offers a great way to generate high-quality leads. But if your campaigns leave you wanting more, here are three great ways to further open the […]

Mortgage Marketing Plan

The Missing Ingredient in Your Mortgage Marketing Plan

It’s a great feeling when a plan comes together. But sometimes, the perfect plan you thought you were creating doesn’t turn out the way you envisioned. It only takes one missing piece to keep a marketing plan from rising to the top. If this important ingredient is missing from your organization’s mortgage marketing plan, now’s […]

MGIC Elements

MGIC Elements: Mortgage CRM that Manages Your Customer Relationships

Generating and tracking leads, creating targeted communications, and providing customers with an outstanding lending experience are all necessary steps in achieving more new and repeat business and referrals. An easy-to-use yet highly efficient mortgage lead-generating CRM lets you organize your database and take advantage of all the benefits this technology has to offer. The Easy […]

Best Mortgage CRM

Which Mortgage CRM is Best For You?

Mortgage lenders who want to maximize their value while better managing customers know that CRM software makes customer relationship management more efficient and effective. Purchasing a mortgage-specific CRM can help automate many of your day-to-day marketing and loan processing efforts, as well as facilitating marketing campaigns and customer service. The Best Mortgage CRM for Your […]

Effective Mortgage CRM

Nuts and Bolts of an Effective Mortgage CRM

If you want your mortgage business to thrive amongst your competitors, you need to ensure your mortgage CRM has the best features to generate and nurture leads, take advantage of client referrals, and put a serious emphasis on client retention. CRM stands for Customer Relationship Management, and it’s a software you utilize to help generate […]

Mortgage Marketing

Past Client Mortgage Marketing: What’s Missing?

Did you know that when you increase client retention just 5%, your profitability can increase an average of 75%? There’s no greater incentive than that for focusing your mortgage marketing campaigns on getting repeat business from past clients. Here’s why: Repeat clients spend a whopping 300% more than new ones and are more likely to […]

mortgage marketing

Mortgage Marketing: Tips for Targeting Millennials

Marketing to Millennials is very different from marketing to Gen X or Baby Boomers. They’re very savvy, they’re very good at ignoring traditional advertising, and their buying habits are extremely different from the generations before them. So if you’re working in mortgage marketing and wondering how to get Millennials to buy, here are a few […]

Loan Officer Marketing Flyers

Creating Effective Loan Officer Marketing Flyers

Marketing mortgage products and services is a challenge. One way to increase business, generate leads, and develop referrals is with loan officer marketing flyers. Effective Loan Officer Marketing Flyers What is an effective loan officer marketing flyer? Simple: the one that educates without boring your audience or coming across as too hard-sell. When you educate potential […]

Customer Relationship Management

Customer Relationship Management: Saving Time and Boosting Efficiency

Nothing’s more vital to your business’ success as its customer relationships. Customer relationship management software allows you to manage those valuable alliances, letting you adopt an organized system for saving customer records, increasing productivity, and boosting efficiency. Customer Relationship Management (CRM) and Productivity CRM is centered on customer relationships but also provides additional benefits to your […]