Real Estate Marketing Strategies

Why You Should Be Working With and Following-up With Renters

Marketing to renters has traditionally been used to attract first-time buyers. But in today’s market, many renters are not first-time buyers at all. For instance, renters are often in transition – changing jobs, between homes, or going through a divorce. Marketing to this diverse group can sustain your business for years to come. Real Estate […]

Monthly Real Estate Mailers

How to Use Monthly Real Estate Mailers

Mailers are a tried-and-true marketing strategy for Realtors. They’re designed to build awareness and are most effective when done over time. Did you know that the direct mail household response rate of 5.1% is far higher than email (.6%), paid search (.6%), online ads (.2%), and social media (.4%) combined? Monthly Mailings Get Results Studies have […]

Real Estate Marketing

Real Estate Marketing: 5 Tips for Boosting Repeat Business

Every Realtor needs to ask themselves “How do I get former clients to work with me again?” While technology makes it easier than ever to stay in touch, it’s the carefully nurtured personal connection that keeps people coming back. Try these tips for staying top of mind when your past clients decide to sell or […]

real estate listings

How to Get Your Listings Priced Right Against the Seller’s Top Objections

Do you find yourself scrambling for words when faced with a seller’s objections over your real estate listings advice? It’s not an uncommon reaction and it helps to remember that a seller views a home as one of his or her most valuable assets. Emotionally, they will almost always believe it’s worth more than the market […]

Direct Mail Campaign

Revamping Your Real Estate Direct Mail Campaign: 3 Tips

Traditional direct mail campaigns have changed dramatically, but some businesses have been slower to adapt than others. Direct mail still leads in ROI, so if your real estate marketing campaigns aren’t delivering the return you’re looking for, it may be time for an overhaul. Revamp Your Real Estate Marketing Campaigns Studies show that 66 percent of […]

Real Estate Marketing Flyers

Increasing the Value of Real Estate Marketing Flyers

Real estate marketing flyers can be a cost-effective marketing tool for generating leads. Are yours producing the results you’re looking for, or falling short of expectations? There are simple changes and improvements you can make that will increase their value to your overall marketing goals. Real Estate Marketing Flyers That Deliver Try these often-overlooked tweaks […]

Real Estate Marketing Emails

Real Estate Marketing: Adding a Personal Touch to Emails

With all the focus on digital marketing strategies, it can be easy to forget that the personal touch still greatly matters. Studies consistently show that email is the number one go-to channel for marketers, but email campaigns have changed over the past several years. What worked just five years ago is no longer effective in […]

Real Estate Marketing

Real Estate Marketing: How To Get Neighbors To An Open House

Some of the best referrals for buyers are living right next door. Neighbors, who may know of a friend, relative, or coworker looking to buy, can provide the best word-of-mouth real estate marketing for open houses. They may even be ready to list their own homes. Looking for ways to get these valuable ambassadors to attend […]