Repeat Customer Marketing: Growing Your Existing Book of Business

Study after study has shown that it costs more for a business to attract new customers than to retain existing ones. Low estimates suggest it’s four times more costly to get a new customer than keep an old one, while higher estimates put the cost at 30 times or higher. A well-planned and executed program […]

Branding Your Firm Through Compelling Experiential Marketing

Techniques for branding your firm take many forms, but one that’s gaining more attention among marketers is experiential marketing. This type of marketing focuses not just on your products and services, but on creating an experience that draws in your customers and engages them physically, intellectually or emotionally. Here are some ways you can use experiential […]

social media lead generation

How Best to Boost Your Lead Generation Results with Social Media

Social media gives you multiple opportunities to reach customers and build brand awareness. At the same time, using social media to its best effect can also improve lead generation and bring in more potential customers for your business. Here are some productive ways that you can improve lead generation results with your social media participation.

lead generation

Lead Generation and Marketing Automation Go Hand in Hand

Marketing automation is a business strategy that can give you a significant edge in the acquisition, nurturing and conversion of new customers. Evidence continues to mount that a well-run and intelligently deployed system of marketing automation can produce substantial improvements in sales efficiency, lead generation, customer retention and conversion.

client retention strategy

Increasing Client Retention Is a Constant Goal — 4 Ways to Make That Happen

Finding leads and converting them to customers is a major concern for any company, but these processes are only part of a comprehensive client retention strategy. Here are four reliable ways to increase client retention: Reward your clients – Your clients will react favorably to gestures that make them feel noticed and appreciated. For example, provide customer-only discounts, […]

tracking customer satisfaction

5 Big Benefits of Tracking Customer Satisfaction With Well-Crafted Surveys

There are some old truths of business that never lose their relevance, and perhaps the most important of them is “keep your customers satisfied.” One of the easiest ways to find out what keeps your customers happy is to conduct regular customer satisfaction surveys. These types of surveys can help you in the following five important […]

How Color Influences Thought, Emotion and Physical Reactions

The Pantone Color Institute researches how color influences thought, emotions and physical reactions. Some of their recent recommendations for interior decoration are: Yellow: When the eye takes in yellow, it releases serotonin, a neurotransmitter linked to feeling good. The institute recommends a soft chamois, butterscotch or honey yellow for a living room, entry or foyer. […]