Contractor

Automated Database
Marketing & Lead
Generation

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How To Keep Good Techs Working in a Cyclical HVAC Business

DOWNLOAD 10 TIPS FOR KEEPING GOOD TECHS


Identify your best customers, retain them, and find more like them.
Retain Clients

Retain Customers

Keep in touch with customers
automatically
No matter how busy you get,
personalized follow-up campaigns
are sent on your behalf

DO IT YOURSELF?

Generate Leads

Generate Leads

Mailings and emails generate
responses, referrals & testimonials
We email you when your
customers return to the market
or have a referral

SEE EXAMPLES

Increase Return

Increase Return

It’s cheaper to retain a customer
than to acquire a new one
Return $14, $17 or even
$19 for every $1 spent
on retaining a customer

LEARN MORE


Get Started Today!
Which account best fits you?

V SHOW DETAILS

V SHOW DETAILS

V SHOW DETAILS


Why Bother?
Return On Investment

  • Invest $500 in 10 Connections™ Programs
  • 4 additional customers return as a result
    of the programs, for multiple service calls
  • 12 additional sales at…
    • – $600 average ticket / sale = $7,200; ROI = 14:1
    • – $700 average ticket / sale = $8,400; ROI = 17:1
    • – $800 average ticket / sale = $9,600; ROI = 19:1

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“THE BOTTOM LINE: Increasing customer retention rates by 5% increases profits by 25% to 95%.” The Economics of E-Loyalty, Frederick F. Reichheld and Phil Schefter, Harvard Business Review
CUSTOMER RETENTION SOLUTIONS

Retain Install Customers & Cross-Sell
Connections
Turn-key system for HVAC, Home Performance, Plumbing, General and Specialty Contractors. ½ direct mail, ½ email. Communicate with your customers, promote your service agreements, and cross-sell other services. All leads are exclusive to you and emailed to you daily.
3 Year5 Year7 Year
HVAC Customer Retention Program

Contractor Marketing 5-Year Campaign Samples


Sell More Equipment
Intelligent Database Marketing Program
Do you maintain a quality customer database? This intelligent database marketing program delivers the right message to the right audience, at the right time, with relevant media.
Contractor Intelligent Database Program
HVAC Intelligent Database Program Timeline


Generate Exclusive Leads All Year Long
Database Marketing Program
Not sure how good your customer database is? This database marketing program helps contractors sell more services and equipment during off-peak seasons.
Contractor Database Program
HVAC Database Program Timeline



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“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs
PROSPECTING SOLUTIONS

Win The Neighborhood
SurroundMail
Contractor & HVAC Postcards
Target the neighbors of your recent customers with eye-catching radius mailings. Our library of designs include QR Codes and personalized URLs for online lead generation. Free recyclable UV Coating!


SurroundMail

Saturate Your Service Area
TargetMail
Contractor Direct Mail Marketing
Upload your prospect list or generate a list through our print and direct mail online products. Many geographic and demographic selections are available. Customize your mailing using a design from our gallery or upload your own. Free recyclable UV Coating!


TargetMail

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“Attracting new customers will cost your company 5 times more than an existing customer” – Alex Lawrence, Forbes.com
SURVEY SOLUTIONS

Improve Customer Experience
Appreciation & Satisfaction
Personally thank your customers and ask for their opinion after the service or install. The third-party survey generates honest feedback along with a steady stream of referrals and testimonials.
Contractor Appreciation & Satisfaction Program

Contractor Appreciation & Satisfaction Program

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“Customers don’t owe you their loyalty. You have to earn it – continually. Having an effective customer retention program in place gives you the ability to identify, track, and custom-promote to those customers who are most likely to become loyal, long-term sources of revenue.” – Alex Lawrence, Forbes.com
EMAIL MARKETING SOLUTIONS

Communicate Your Way
Do-it-yourself Email Blasts
Contractor Email Marketing
Keep in touch and generate leads from your contact list with easy email marketing.


Contractor Email Marketing


Leads & Feedback Generated
HVAC with Plumbing Survey with Testimonials and Referrals HVAC Online Survey with Leads Contractor PURL Response with a New Client Lead

HVAC Response Card with Leads and Referrals

HVAC Email with Lead Generation

Do it Yourself? Chances are Slim!