http://www.continuityprograms.com Customer Retention Marketing and Lead Generation Thu, 17 May 2012 14:09:57 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.continuityprograms.com/2012/05/customer-retention-programs-help-your-business-succeed/ http://www.continuityprograms.com/2012/05/customer-retention-programs-help-your-business-succeed/#comments Wed, 16 May 2012 08:00:12 +0000 Continuity Programs http://www.continuityprograms.com/?p=2759 Many businesses sacrifice potential growth by placing too much focus on developing new customers. No self-respecting expert would advise you to ignore prospecting for new business, but, at the same time, it shouldn’t be emphasized over the value of using what ...]]> http://www.continuityprograms.com/2012/05/customer-retention-programs-help-your-business-succeed/feed/ 0 http://www.continuityprograms.com/2012/05/customized-marketing-solutions-2/ http://www.continuityprograms.com/2012/05/customized-marketing-solutions-2/#comments Mon, 14 May 2012 08:00:27 +0000 Continuity Programs http://www.continuityprograms.com/?p=2755 At Continuity Programs, we believe one of the best ways to solicit new customers is through your existing loyal ones. And that’s why we developed our proven Connections Customer Retention Program, built on a foundation of consistent communication over a ...]]> http://www.continuityprograms.com/2012/05/customized-marketing-solutions-2/feed/ 0 http://www.continuityprograms.com/2012/05/automatic-thank-you-cards-free-your-staff-boost-your-brand/ http://www.continuityprograms.com/2012/05/automatic-thank-you-cards-free-your-staff-boost-your-brand/#comments Fri, 11 May 2012 08:00:15 +0000 Continuity Programs http://www.continuityprograms.com/?p=2725 At first thought, you may not give much credibility to personalized, automatic thank you cards, especially with the attention that social media tools ...]]> http://www.continuityprograms.com/2012/05/automatic-thank-you-cards-free-your-staff-boost-your-brand/feed/ 0 http://www.continuityprograms.com/2012/05/does-your-customer-loyalty-program-fit-these-benchmarks/ http://www.continuityprograms.com/2012/05/does-your-customer-loyalty-program-fit-these-benchmarks/#comments Wed, 09 May 2012 08:00:54 +0000 Continuity Programs http://www.continuityprograms.com/?p=2720 When your customer loyalty program fits the following three benchmarks, you can expect to drive sales even further with cross-selling and up-selling.
Consistent communication with customers
At ...]]> http://www.continuityprograms.com/2012/05/does-your-customer-loyalty-program-fit-these-benchmarks/feed/ 0 http://www.continuityprograms.com/2012/05/lead-generation-should-be-top-priority/ http://www.continuityprograms.com/2012/05/lead-generation-should-be-top-priority/#comments Mon, 07 May 2012 08:00:20 +0000 Continuity Programs http://www.continuityprograms.com/?p=2714 The basic premise of an effective lead, generated either through a postal mailing, email communication or website landing page, should include the following factors:

Copy that persuades
An offer that showcases value, persuading consumers to exchange their contact information or ...]]> http://www.continuityprograms.com/2012/05/lead-generation-should-be-top-priority/feed/ 0 http://www.continuityprograms.com/2012/05/turnkey-marketing-programs-that-score/ http://www.continuityprograms.com/2012/05/turnkey-marketing-programs-that-score/#comments Fri, 04 May 2012 08:00:21 +0000 Continuity Programs http://www.continuityprograms.com/?p=2703 Successful turnkey marketing programs, should be made up of the following:
Customization
Set up your program consistent with your company brand and personalize ...]]> http://www.continuityprograms.com/2012/05/turnkey-marketing-programs-that-score/feed/ 0 http://www.continuityprograms.com/2012/05/benefits-of-customer-prospecting/ http://www.continuityprograms.com/2012/05/benefits-of-customer-prospecting/#comments Wed, 02 May 2012 08:00:42 +0000 Continuity Programs http://www.continuityprograms.com/?p=2699 Customer prospecting is part of the customer acquisition process, whereby the communication touch points in your marketing program are designed to draw in new business. Prospecting programs should utilize consumer data to selectively target potential customers within the neighborhoods of your ...]]> http://www.continuityprograms.com/2012/05/benefits-of-customer-prospecting/feed/ 0 http://www.continuityprograms.com/2012/04/custom-marketing-programs-drive-brand-awareness/ http://www.continuityprograms.com/2012/04/custom-marketing-programs-drive-brand-awareness/#comments Mon, 30 Apr 2012 08:00:53 +0000 Continuity Programs http://www.continuityprograms.com/?p=2693 Businesses with smaller marketing teams are at a disadvantage. To get the edge on the competition, businesses should utilize custom marketing programs to protect their brand.
If you’re not convinced of the high value of brand awareness, consider its benefits:

Branding will encourage people to buy from your business.
It builds trust between ...]]> http://www.continuityprograms.com/2012/04/custom-marketing-programs-drive-brand-awareness/feed/ 0 http://www.continuityprograms.com/2012/04/design-marketing-surveys/ http://www.continuityprograms.com/2012/04/design-marketing-surveys/#comments Fri, 27 Apr 2012 08:00:07 +0000 Continuity Programs http://www.continuityprograms.com/?p=2683 They provide valuable information that when used correctly can help a business fine tune its offerings and sales process, ultimately boosting sales and growth.
The first step in the process is to design the survey. Here are several steps that will help you develop meaningful, effective marketing surveys:
Decide the goals
The survey you design ...]]> http://www.continuityprograms.com/2012/04/design-marketing-surveys/feed/ 0 http://www.continuityprograms.com/2012/04/do-you-have-continuity-in-your-marketing/ http://www.continuityprograms.com/2012/04/do-you-have-continuity-in-your-marketing/#comments Wed, 25 Apr 2012 08:00:42 +0000 Continuity Programs http://www.continuityprograms.com/?p=2679 If your marketing program lacks any one of these factors, your sales could be constrained by a less-than-adequate marketing approach.
It’s easy to see why a well thought-out marketing plan should include all three aspects, because each factor is critical in engaging a sector of the market that is ...]]> http://www.continuityprograms.com/2012/04/do-you-have-continuity-in-your-marketing/feed/ 0