Automotive Customer Retention Programs
Today’s auto dealer is becoming more focused on building profitable relationships with their past customers. More and more auto dealers realize that maintaining presence with their past customers will be beneficial to their new and pre-owned sales as well as their service department.
ConnectionsTM Customer Retention Marketing Program, “The Driving Force to Building Customer Loyalty” for Automotive Dealers
The Connections Program is a highly personalized customer retention and lead generation program that is designed to generate leads, get referrals, cross sell and drive traffic to your Service Department. Connections is a 100% turn-key automotive marketing program that generates leads by maintaining a steady stream of communication to your customers through mail programs. Two-way communication is established through the postage-paid, pre-addressed response items included with each mailing. Through this conversation, your customers become an invaluable source of information regarding their current and future automotive plans, and those of their family and friends. Messages to your customers are completely customizable; we will deliver your specific message at the right time. Mailings include your photo, company logo and contact information to improve brand equity.
The Connections Program includes cutting-edge customer tracking reports, including many available through our powerful online database management system, EMPOWER. The customer tracking reports allow you to manage and follow-up with your customers with ease and efficiency, as well as measure your customer satisfaction level.
The Connections Program automotive marketing technology is flexible to your company’s needs. Standard programs are available in 1 to 7 year schedules. Custom programs are available for any length of time.