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HVAC Marketing

Continuity Programs will be exhibiting our HVAC Marketing Solutions at the ACCA Conference in Las Vegas, March 5-7, 2012. Visit us at booth 224!

HVAC Marketing

Current trends in the HVAC industry according to Profile America

  • The Freedonia Group forecasts improved business for HVAC contractors in upcoming years.
  • The Freedonia Group expects that a majority of the growth in demand for HVAC appliances will be as replacements for older HVAC appliances, due to growing public interest in energy-efficient building systems (May 2008).
  • According to a recent Home Improvement Institute study, 78% of North American homeowners want to reduce home energy costs and utility bills, as cited by Appliance Magazine in its April 2009 issue.
  • Are you communicating with your customers so they will return to you when they are back in the market?

Critical Success Factors for HVAC Contractors (from Profile America):

  • Create a system of customer follow-up to ensure that they are satisfied, and to find out if they have questions about the system.
  • Do a new spring promotion and offer a pre-season air-conditioning inspection to existing, non-service agreement customers. Provide customers with a report on the AC’s condition. Keep the price low to book more people.

Continuity Programs has been in the customer retention and lead generating business since 1973, and started providing marketing solutions to the HVAC/R industry in 2002. Continuity Programs knows the HVAC industry, the challenges you face and how to help you overcome them. Effective marketing and time management is essential for Contractors in today’s world. All of our HVAC marketing programs are 100% turn-key, which is what differentiates Continuity Programs from the other HVAC marketing companies out there. Continuity Programs’ goal is to help you grow your business.

Check out our specific HVAC marketing solutions to generate leads and get referrals, up sell and cross sell, and acquire new customers. Continuity Programs’ HVAC marketing solutions are designed to generate leads for new installations, grow your service business, and generate interest on your service agreement.

HVAC Cross Media Marketing
HVAC Customer Retention Programs
HVAC Customer Satisfaction Survey Programs
HVAC Database Scrubbing
HVAC Prospecting
HVAC Service Customer Programs
HVAC Spring and Fall Lead Generating Programs
HVAC Target Marketing

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