Continuity Programs has been creating Customer Retention Programs since 1973

• The old adage holds true especially in today’s economy. It is easier to sell to an existing customer than a new one.
• A variety of studies suggest that it costs up to 7 to 10 times more to acquire a new customer than to keep an existing one.
• Studies also show that a 10% increase in customer retention can translate to as much as an 80% increase in profitability.
• They also state that a 2% increase in customer retention has the same effect on a business as decreasing costs by 10%.

Connections^TM Customer Retention Program

The Connections Program is a highly personalized customer retention and lead generation program that is designed to generate leads, get referrals, and up sell and cross sell. Connections is a 100% turn key marketing program that generates leads by maintaining a steady stream of communication to your customers through mail programs with integrated e-mail marketing campaigns. Two-way communication is established through the postage-paid, pre-addressed response items and the online response forms included with each touchpoint. Through this conversation, your customers become an invaluable source of information regarding their current and future plans for your services, and those of their family and friends. Messages to your customers are completely customizable; we will deliver your specific message at the right time. Touchpoints include your photo, company logo and contact information to improve brand equity.

The Connections Program includes cutting-edge customer tracking reports, including many available through our powerful online database management system, EMPOWER. The customer tracking reports allow you to manage and follow-up with your customers with ease and efficiency, as well as measure your customer satisfaction level.

The Connections Program marketing technology is flexible to your company’s needs. Standard programs are available in 1 to 7 year schedules. Customized programs available for any length of time.

The Connections customer retention program is also available in Spanish.

Your past customers are your best source of new business. Period.

Call Continuity Programs today if you need to generate leads to fill your pipeline.