Customer Retention Programs
Continuity Programs has been creating Customer Retention Programs since 1973
- The old adage holds true especially in today’s economy. It is easier to sell to an existing customer than a new one.
- A variety of studies suggest that it costs up to 7 to 10 times more to acquire a new customer than to keep an existing one.
- Studies also show that a 10% increase in customer retention can translate to as much as an 80% increase in profitability.
- They also state that a 2% increase in customer retention has the same effect on a business as decreasing costs by 10%.
Your past customers are your best source of new business. Period.
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