Win Back Your Past Customers and Generate Leads with Marketing Solutions From Continuity Programs

• The old adage holds true especially in today’s economy. It is easier to sell to an existing customer than a new one.
• A variety of studies suggest that it costs up to 7 to 10 times more to acquire a new customer than to keep an existing one.
• Has it been a while since you communicated with your past customers?

ReConnect^TM Past Customer Marketing Mail Programs

The ReConnect Program is a highly personalized customer retention and lead generation program that is designed to generate leads, get referrals, and up sell and cross sell. ReConnect is a turn key past customer marketing program that generates leads by reintroducing a steady stream of communication to your past customers through marketing mail programs. Two-way communication is established through the postage-paid, pre-addressed response items included with each marketing mailing. Through this conversation, your customers become an invaluable source of information regarding their current and future plans for your services, and those of their family and friends. Messages to your customers are completely customizable; we will deliver your specific message at the right time. Marketing mailings include your photo, company logo and contact information to improve brand equity.

The ReConnect Program includes cutting-edge customer tracking reports through our powerful online database management system, EMPOWER. The customer tracking reports allow you to manage and follow-up with your customers with ease and efficiency.

The ReConnect Program marketing technology is flexible to your company’s needs. Standard past customer marketing programs are available in 1 to 3 year schedules.

eConnections^TM:
E-mail Marketing Campaigns for Past Customers

eConnections is a 100% turn key, low cost email marketing campaign for your entire customer database that includes:

• Monthly business greeting ecards sent on your behalf
• Electronic birthday ecards sent to your customer on your behalf
• All business ecards are personalized with your photo, company logo, and all contact information including your social media links.
• Ability for the customer to reply directly with a referral or need for your service
• Each marketing email includes an online response form for generating leads, getting referrals, and cross selling and up selling
• Leads and referrals from your customers are recorded and forwarded to you for follow up

Your past customers are your best source of new business. Period.

Need to get a message out to your customer database? Continuity Programs designs custom target marketing mailers, postcards, greeting cards and much more to promote product/service specials, announce a new product offering or deliver any message to your customer database for purposes of generating leads, getting referrals, and cross selling and up selling. Your target market marketing campaigns can be set up for multiple, systematically scheduled touch points over a period of time, or we can do one-time, event-based marketing mailings.