Real Estate

Client Follow-up
& Prospecting
Made Simple

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“THE BOTTOM LINE: Increasing customer retention rates by 5% increases profits by 25% to 95%.” The Economics of E-Loyalty, Frederick F. Reichheld and Phil Schefter, Harvard Business Review

Online sign up is easy – Get started today! GET CONTINUITY
Open the door to referrals,
repeat business and long term success.
Retain Clients

Retain Clients

Keep in touch with clients
automatically
No matter how busy you get,
personalized follow-up campaigns
are sent on your behalf

DO IT YOURSELF?

Generate Leads

Generate Leads

Mailings and emails generate
responses, referrals & testimonials
We email you when your
clients return to the market
or have a referral

SEE EXAMPLES

Increase Return

Increase Return

It’s cheaper to retain a client
than to acquire a new one
Return $12, $20 or even
$40 for every $1 spent
on retaining a client

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CLIENT FOLLOW-UP SOLUTIONS
Retain Clients
Connections
Turn-key – one small fee starts a connection of up to 7 years.
½ direct mail, ½ email. Communicate with your clients using a proven successful
schedule and your photo and logo. All leads are exclusive to you and emailed to you daily.
3 Year5 Year7 Year
Timeline

 

“Attracting new customers will cost your company 5 times more than keeping existing customers.” – Alex Lawrence, Forbes.com

PROSPECTING SOLUTIONS
Find New Buyers & Sellers
SurroundMail
All New Design
Target the neighbors of your recent clients with
eye-catching Just Listed and Just Sold mailings.
Our library of designs include QR Codes and
personalized URLs for online lead generation.

Includes Postage

Win New Clients
TargetMail
All New Design
Upload your prospect list or purchase a list through our
print and direct mail online products. Many geographic
and demographic selections are available. Customize your
mailing using a design from our gallery or upload your own.

Includes Postage

Get Access Today!
3 Subscription Levels

V SHOW DETAILS

V SHOW DETAILS

V SHOW DETAILS

Leads & Feedback Generated
SurveyPURL

“Customers don’t owe you their loyalty. You have to earn it — continually. Having an effective customer retention program in place gives you the ability to identify, track, and custom-promote to those customers who are most likely to become loyal, long-term sources of revenue.” – Alex Lawrence, Forbes.com
Why Bother?
Return On Investment
  • Invest $500 in 10 Connections™ Programs
  • 4 additional clients return as a result of the program
  • 4 additional sales at…
    • - $1,500 commission / sale = $6,000; ROI = 12:1
    • - $2,500 commission / sale = $10,000; ROI = 20:1
    • - $5,000 commission / sale = $20,000; ROI = 40:1
Get Continuity
Average home sale price as of January 2014 was $269,800 according to www.census.gov.

“Just as ‘location, location, location’ defines value in real estate, in business today it’s connectivity that equals competitiveness.” – Mary J. Cronin

Do it Yourself? Chances are Slim!

Online sign up is easy – Get started today! GET CONTINUITY