sales on a keyboard

Metrics that Help You Measure Your Inbound Marketing Success

Inbound marketing offers companies dozens of ways to assess whether or not a campaign is working. Depending on what you’re trying to accomplish with your inbound marketing techniques, you could measure success by the number of new addresses gathered, the number of Facebook followers, or the number of downloads of your content. In the context […]

social media

B2B Sales Lagging? Get More Referrals with these Strategies

In the context of B2B sales, generating leads and getting referrals is just as important as in B2C selling. When dealing with other businesses, however, a B2B sales professional has some different but effective B2B referral strategies that can be brought into play to increase the number of leads and referrals.? Build your social media […]

Spend 20 Minutes a Day Generating Leads from LinkedIn

For today’s social media-savvy professionals, LinkedIn provides an effective online platform for networking, job searching, and staying in touch with colleagues. For marketers, LinkedIn also offers a bounty of leads and potential customers who may respond to their products and services. Here are some techniques for effective LinkedIn lead generation in only 20 minutes a […]

4 Effective Upselling Tips for Enhancing the Client’s Experience

Upselling is a proven technique for improving the customer’s experience while at the same time boosting company profits. Successful upselling often consists of little more than asking customers if they’d prefer a larger amount of a product (for example, a large cup of coffee rather than a medium) for a better price. However, upselling also […]

Inbound Marketing Techniques That Complement More Traditional Means

In today’s marketing environment, even content-centered inbound marketing can be less effective than traditional methods such as cold calling or email marketing. Customers simply can’t keep up with all the blogs, e-books, white papers, and websites that bombard them daily. Here are some ways you can use inbound marketing to give your marketing processes an advantage […]

The Importance of Marketing ROI and How to Measure Program Success

The amount of money and resources spent on marketing represents a significant portion of most companies’ annual operating budgets. To be certain that you’re getting the best return on investment (ROI), it’s necessary to measure marketing ROI in terms that allow you to evaluate where your marketing expenses are producing the best and most profitable results.

customer retention programs

Creating a Marketing Message With True Substance and Differentiation

Successful marketing requires more than just establishing the aesthetic look and feel of your products or company. The best designed and presented marketing materials won’t be effective without a solid, credible and convincing message behind them. Here are some ways of creating a marketing message that will get your point across quickly and show prospective customers […]