customer retention

Customer Retention That Embraces Both the Virtual and Traditional

The costs of retaining a customer are significantly less than those of gaining that customer in the first place, so it makes sense to maintain a strong customer retention program. Long before the Internet and smartphones, traditional methods of customer retention were highly successful. Today, combining the virtual and traditional will create a customer retention strategy […]

direct mail marketing

Direct Mail Marketing: 3 Keys to Getting it Opened Time After Time

With all the attention that’s paid to online marketing in today’s business environment, it’s easy to lose track of a reliable, tested and effective way to get customers’ attention: direct mail marketing. For many, direct marketing gets assigned to the category of “junk mail” that’s more likely to be thrown away unopened than read. If you’re […]

Cross Media Marketing

Creating a Cross Media Marketing Campaign to Boost Your Sales Potential

Today’s technology gives the modern marketer the option to take their most effective sales and marketing messages into different media. This type of cross media marketing lets you start a campaign in electronic or print media, for example, then after a suitable time for response has passed, move the campaign into the opposite media.