A new online resource has been published to help businesses focus their database marketing efforts for greater efficiency and success. “Continuity with Your Customers Part 1: Introduction to Database Marketing” provides a comprehensive primer on database marketing and what it can do to help your company succeed in a challenging, ever-evolving marketplace.
The modern marketing world often seems to depend on speed. However, in some cases, a slower and more deliberate marketing campaign can produce better results. Drip marketing is an approach to awareness building, sales and marketing that relies on effective messages delivered over an extended period of time.
Sales prospecting, done right, can really boost your business’ bottom line.
Every business can benefit from database marketing. If you use database marketing as a strong foundation for your business growth, you can expect to maximize your investment in marketing activities, such as customer retention and lead generation.
Effective lead generation can turn contacts into repeat customers, but only if it’s done in the right way. Having multiple streams of incoming leads can help boost your bottom line, and drive more qualified leads to your sales team.