A steady stream of new customers is vital to the continued success of your business. Here are seven reliable lead generation techniques that you can apply immediately to attract more attention to your company and produce more leads and customers.
In the course of your daily business, you’ll usually encounter many opportunities for cross selling your products and services to different customer segments. Given that industry research has shown that it’s significantly easier to sell to an existing customer than it is to a new customer, cross selling becomes a must-have for any company’s tool […]
You no doubt understand your products and services extremely well, but do you know who you’re selling them to? All products and services will have a target market, a group of clients and potential clients who will be most interested in your products and receive the most benefit from what your business has to offer. If […]
Building and maintaining a brand in the modern marketplace requires using every tactic available to you to get customer attention and interest. One of the most powerful tools you can use to help your brand grow and thrive is brand consistency. Brand consistency means constantly using a consistent image, voice and message in presenting your […]