Real Estate Marketing Emails

Real Estate Marketing: Adding a Personal Touch to Emails

With all the focus on digital marketing strategies, it can be easy to forget that the personal touch still greatly matters. Studies consistently show that email is the number one go-to channel for marketers, but email campaigns have changed over the past several years. What worked just five years ago is no longer effective in […]

Real Estate Marketing

Real Estate Marketing: How To Get Neighbors To An Open House

Some of the best referrals for buyers are living right next door. Neighbors, who may know of a friend, relative, or coworker looking to buy, can provide the best word-of-mouth real estate marketing for open houses. They may even be ready to list their own homes. Looking for ways to get these valuable ambassadors to attend […]

Real Estate Marketing

Real Estate Marketing: Getting More Testimonials

If effective real estate marketing relies on reeling people in to choose you as their go-to pro, testimonials are the powerful bait you can use to lure them. The 2016 Buyer and Seller Survey from the National Association of Realtors found that referrals and repeat business both remain a huge source of opportunity for real estate professionals. In […]

4 Real Estate Marketing Rules You Should Break

While traditional real estate marketing techniques should be respected (they wouldn’t be traditional if they didn’t work), the biggest results usually go to those willing to periodically buck the tried and true. A strong web presence and memorable business cards will always be important, but there are times that breaking out of your rut is […]