Customer Tracking

Comprehensive Customer Tracking and Reporting of Marketing Campaign Results

Continuity Programs’ customer retention marketing solutions include a customer tracking system with reports for tracking leads generated and leads management. The cutting-edge customer tracking reports are available through our powerful online database management system, EMPOWER. The customer tracking reports allow you to manage and follow-up with your customers with ease and efficiency.

Tracking Customers Through Consistent Two-Way Communication

• Customers respond to your customer retention program marketing mailings and/or emails with their specific area of interest and indicate the time frame for when they will need your services again.
• Each customer response (lead generated) from your e-mail marketing campaign or mail program is uploaded into our customer tracking system before it is forwarded directly to you.

Tracking Leads For Effective Leads Management

• Urgent leads generated from customers with an immediate need, and friend/family referrals, are emailed to you daily.
• Leads generated from customers with a need in the future are emailed to you monthly, and a second reminder is emailed to you when the time frame is approaching.
• You have 24/7 online access to the customer tracking system with the ability to view each customer’s mail program or email campaign schedule, which items they have responded to, and what their needs are.

Visit our Reporting Technology page for information about the reports that deliver and organize your leads generated.