Custom Marketing Programs Drive Brand Awareness

By: Gina Smerecki Posted Written by Gina SmereckiApril 30, 2012April 27, 2012

Every business knows that brand awareness is important — invaluable in fact — to success. However, not every business knows how to implement an effective brand awareness strategy.

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How To Effectively Design Marketing Surveys

By: Gina Smerecki Posted Written by Gina SmereckiApril 27, 2012April 23, 2012

Marketing surveys are an effective tool that businesses use to measure and track their performance, along with their customers’ overall satisfaction with products and services.

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Do You Have Continuity In Your Marketing?

By: Gina Smerecki Posted Written by Gina SmereckiApril 25, 2012April 23, 2012

To be successful, every business should have “continuity” weaved throughout its marketing strategy. Marketing programs that get results will balance three key factors to growth: Acquiring customers, retaining customers and extending customer relationships.

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Customer Retention Marketing Programs Allow You To Generate And Track Leads

By: Gina Smerecki Posted Written by Gina SmereckiApril 23, 2012April 23, 2012

With an effective customer retention marketing program, you should expect to receive referrals as well as repeat business.

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Past Customer Marketing Campaigns — Are You Using All Of The Tools At Your Disposal?

By: Gina Smerecki Posted Written by Gina SmereckiApril 20, 2012April 19, 2012

If your bag of marketing tools doesn’t include past customer marketing, you could be missing out on a productive means of increasing your market share.

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Marketing Campaigns That Help You Reach Prospective Customers

By: Gina Smerecki Posted Written by Gina SmereckiApril 18, 2012April 15, 2012

The basic principle behind effective marketing campaigns is simple: Find out who needs your products or services, and then market to that “ideal” customer.

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Customer Retention Programs Are An Ideal Means Of Increasing Profitability

By: Gina Smerecki Posted Written by Gina SmereckiApril 16, 2012April 15, 2012

In a tight economy, consumers are ever vigilant about how they spend their money. And while businesses shouldn’t ignore efforts to gain new customers, programs that focus on customer retention often offer a better ROI for your marketing efforts.

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Current Advantages of Direct Mail Offers

By: Gina Smerecki Posted Written by Gina SmereckiApril 13, 2012April 5, 2012 1 Comment

While cross-media/multi-channel marketing campaigns often net the best results, direct mail offers should not be ignored. Because direct mail puts a tangible touch point in the hands of consumers, it often nets successful results. And direct mail delivers several distinct advantages.

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Customer Tracking — Does Your Database Tell You When Your Customer Is Back In The Market?

By: Gina Smerecki Posted Written by Gina SmereckiApril 11, 2012April 5, 2012

In business, no industry is exempt from the benefits of customer tracking. That’s because your existing customer base is your best asset. But no matter what marketing campaign you implement, if you don’t optimize customer tracking, you’ll likely compromise its full potential.

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Customer Satisfaction Surveys — Get Better Response By Sending Thank You Cards

By: Gina Smerecki Posted Written by Gina SmereckiApril 9, 2012April 5, 2012

Customers generally appreciate the little things you do for them, such as offering birthday discounts and seasonal promotions — and sending out thank you cards.

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