Every business knows that brand awareness is important — invaluable in fact — to success. However, not every business knows how to implement an effective brand awareness strategy.
Marketing surveys are an effective tool that businesses use to measure and track their performance, along with their customers’ overall satisfaction with products and services.
To be successful, every business should have “continuity” weaved throughout its marketing strategy. Marketing programs that get results will balance three key factors to growth: Acquiring customers, retaining customers and extending customer relationships.
With an effective customer retention marketing program, you should expect to receive referrals as well as repeat business.
If your bag of marketing tools doesn’t include past customer marketing, you could be missing out on a productive means of increasing your market share.
The basic principle behind effective marketing campaigns is simple: Find out who needs your products or services, and then market to that “ideal” customer.
In a tight economy, consumers are ever vigilant about how they spend their money. And while businesses shouldn’t ignore efforts to gain new customers, programs that focus on customer retention often offer a better ROI for your marketing efforts.
While cross-media/multi-channel marketing campaigns often net the best results, direct mail offers should not be ignored. Because direct mail puts a tangible touch point in the hands of consumers, it often nets successful results. And direct mail delivers several distinct advantages.
In business, no industry is exempt from the benefits of customer tracking. That’s because your existing customer base is your best asset. But no matter what marketing campaign you implement, if you don’t optimize customer tracking, you’ll likely compromise its full potential.
Customers generally appreciate the little things you do for them, such as offering birthday discounts and seasonal promotions — and sending out thank you cards.