Cross-selling marketing programs can capitalize on the potential value from your customer base and help to drive your return on investment.
While social media are the new hot commodity, particularly in terms of relationship marketing programs, successful businesses know that tried and true methods cannot and should not be sacrificed to fly-by-night up-and-comers. But you shouldn’t ignore the success that social media tools afford, as they can greatly enhance relationship marketing programs that have been traditionally effective.
The idea of lead generation can leave even the most successful businesses wondering what really works. But proven methods of generating leads often share similar traits, which can make developing a systematic lead generation plan easier than you might think.
Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.
Brand equity marketing should be a top priority of your business. It’s essentially your reputation, which can be easily destroyed these days in one negative Tweet, Facebook posting or interaction with a rogue sales rep.
While your business may not achieve the name recognition that McDonald’s and Google enjoy, you should not ignore the value of protecting your brand.
What kind of results does your systematic marketing campaign offer? Is it a GPS system gone bad? Ideally, your business marketing goals should drive success. Like the best technology behind a GPS-guided vehicle, your business plan should map out your plan for success.
In today’s ever-competitive market, diversification is a must. And that includes diversifying your prospecting marketing plan.
Quality over quantity or vice versa? Your answer to this question will reveal your business’ new customer lead generation goals. The truth is, neither one should take precedence. But there may be times when your business should focus more on one than the other.
It can be time consuming for small businesses to conduct efficient client follow-up — but not with a carefully developed turnkey marketing program.