No matter the size of your sales and marketing team, whether it’s a two-man show or a large group of highly successful employees, a corporate marketing program must be employed team-wide. You see, your team must work from the same play book, or your business — in terms of sales and growth — probably won’t get the desired results.
Corporate marketing for lead generation and customer retention rest on two basic principles: communication and message.
- Communication – The basic premise that underlies any successful campaign is consistent communication of your brand with your valued customers, across varied media.
- Message – Those communications must then present a unified message, most generally based on your brand goals. Each message must contain a call-to-action and convenient ways for the customer to respond or reply.
So what message are you communicating, and what methods are you using to communicate that message?
If your strategic plan needs to be reworked, take the necessary time to do that. Carving out some time from daily operations might seem counterproductive — and nearly impossible — but it’s a necessary step in creating the brand that your team believes in and supports with a greater understanding of the business in general.
Your brand equity will generally dictate success. Does every team member know your brand? Can they all relay that message in a few sentences? Do your customers know what values your business represents?
In all likelihood, your business already has a brand. The next step is to delineate your brand, values and features in order to weave that message throughout your marketing program. Keep in mind to incorporate cross-selling techniques as well as requesting referrals wherever possible.
Small businesses can often benefit from outsourcing a marketing campaign, as they often have limited resources to commit to developing a strategic plan. At Continuity Programs, we take the guesswork out of corporate marketing, with our proven methods for generating leads, customer retention and cross-media marketing.
We will work with your corporate marketing department or graphic designer to create a customized turn-key marketing campaign that your entire team can get behind. With one consistent message broadcast through multiple media, your corporate marketing programs will take off.
If you want to optimize the success of your corporate marketing efforts, contact Continuity Programs, and talk to one of our marketing experts.
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