What kind of results does your systematic marketing campaign offer? Is it a GPS system gone bad? Ideally, your business marketing goals should drive success. Like the best technology behind a GPS-guided vehicle, your business plan should map out your plan for success.
So what’s the state of your systematic marketing plan? Lackluster results often mean a business has failed at some point in the process. Test your plan against these three common barriers to success:
- You are stuck in “the plan” – Sure, a marketing/business plan is a necessity, but it shouldn’t be set in stone. A living, breathing systematic marketing plan should be open to change for many reasons. It needs to meet your business goals, which often change over time. It must meet the reality of where your business is at in the present, while keeping the more lofty yet attainable goals for the future in mind — goals that are more likely met with a systematic marketing plan that includes turnkey, customizable cross-media programs.
- You can’t briefly define your plan – Longer documents tend to make marketing teams feel like they have covered the bases. But often a plan that’s too long indicates lack of focus. If you can delineate your business goals and how you’ll get there in three to five pages, you’ll develop information you can use to put that marketing plan into action.
- You can’t locate problem areas – Or maybe you don’t want to. But in every systematic marketing plan, there are problematic components. Being able to identify what isn’t working and being able to let those areas go will help you create a solid campaign.
The quality of the systematic marketing campaign you use is just as important as the people who put it into action. So make sure your team is on the same page and don’t get stuck on common barriers to success.
To find out if your systematic marketing campaign will ever gain more ground or to discover how Continuity Programs’ customizable, turnkey marketing solutions can help, call us today. We can answer your marketing questions as well as design and implement a program to fit your company brand and business goals.