Automating your customer retention program can drive its success. With minimal action required by you and your staff, you can sit back and let your program work for you — 24 hours a day, seven days a week and 365 days a year.
Automation simply means using a marketing service company that automatically performs certain actions — such as sending out customer satisfaction surveys and delivering thank you cards — which are linked to a customer action, a specific time frame or an event.
Most businesses clearly know the value of client follow-up. It’s perhaps the single best way to keep existing customers, who are your most valuable commodity.
Often, time is the major factor that keeps businesses from enacting an effective follow-up system and increasing customer retention. But an automated system solves that problem and puts to rest any concerns you may have about putting together an effective company branded customer retention program.
There are a variety of ways to implement an effective program. First, you should develop goals for your marketing materials, as these will guide the development of your communications. You can then choose to include various types of communication touch points, including:
- Thank you cards
- Customer satisfaction surveys
- Greeting cards
- Lead generating surveys
- Personalized e-mails
The final factor to consider is when and how often to send the touch points. This decision will largely depend on your goals; many businesses choose a five-year series of communications, while others choose a seven-year program. The frequency of delivery will also vary, with an average of four communications a year being generally suitable. But if you’re using email as part of your cross-media campaign, you may choose a higher rate of deliverability.
Contact Continuity Programs for more information about our proven marketing strategies. Our comprehensive programs are customizable to fit your company’s brand, and we will personalize all marketing materials to each infividual salesperson.