The best loyalty marketing program examples should meet these six goals if you’re looking to grow your business:
- Help to increase the number of new customers through referrals from satisfied customers.
- Stimulate more spending by existing customers.
- Increase customer retention.
- Improve brand equity.
- Generate exclusive leads for your specific products and services.
- Help measure customer satisfaction and identify areas of your business needing improvement.
With these goals combined into an effective strategy for loyalty marketing, your business can take off.
Businesses that know the value of a marketing strategy that prioritizes personalization and branding never underestimate the value of consistent and long-term communication with customers. That involves more than rewarding customers with a loyalty card. With a customer loyalty marketing program such as Continuity Program’s ConnectionsTM, your business can benefit from a comprehensive approach. This strategic approach involves:
- Learning what your customers want and need, and their time frame through lead generation tactics
- Including customer satisfaction surveys to evaluate how your customers rate your company and salespeople
- Using printed mail and email customer retention communications to educate customers about your service or products and their benefits
- Focusing each communication so that it increases brand awareness
Our customer retention programs are uniquely designed to use metrics that measure your current success and your potential for growth, increasing referrals and up-selling and cross selling.
With effective loyalty marketing program examples like these, you can start taking action today. Contact Continuity Programs for more information about our proven marketing solutions. Our turnkey marketing programs are customizable to your company’s brand, and we will personalize every marketing touch point for each salesperson.
Nice article! I think over the last couple years there’s also been increased focus in loyalty marketing in converting existing customers into full-fledged advocates for the brand.
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