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Customer Retention, Marketing

Independent Contractor Marketing: 3 Must-Have Tools To Drive Sales

By: Gina Smerecki Posted Written by Gina SmereckiAugust 30, 2012August 29, 2012

Thinking about ramping up your independent contractor marketing efforts?

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Continuity Programs, Marketing

Brand Consistency: Avoid 3 Common Mistakes Well-Intentioned Businesses Make

By: Gina Smerecki Posted Written by Gina SmereckiAugust 28, 2012August 27, 2012

No matter the size of your company, brand matters. Further, brand consistency will help increase your brand recognition, and ultimately drive sales.

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Marketing

Company Loyalty Programs: The Pros And Cons Of Traditional Forms

By: Gina Smerecki Posted Written by Gina SmereckiAugust 23, 2012June 21, 2016 1 Comment

Company loyalty programs give customers an incentive to purchase again and again from your business, as well as position your business for up-selling and cross-selling opportunities.

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Customer Retention, Marketing

Give Customer Retention Marketing An Overhaul For Better ROI

By: Gina Smerecki Posted Written by Gina SmereckiAugust 21, 2012August 15, 2012

17Savvy businesses balance their efforts in acquisition, retention and extension. Retention, along with up-selling and cross-selling, gives you business a boost and can offer a stream of high-value sales. This basic tenet is still true: It costs more to gain new customers than it does to keep old ones.

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Marketing

5 Sales Prospecting Best Practices

By: Gina Smerecki Posted Written by Gina SmereckiAugust 15, 2012August 14, 2012

Sales prospecting, done right, can really boost your business’ bottom line.

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Marketing

New Customer Marketing: Find Out Why You Should Prospect Close To Home

By: Gina Smerecki Posted Written by Gina SmereckiAugust 13, 2012August 13, 2012 1 Comment

Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.

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Lead Generation, Marketing

How To Use QR Codes To Grow Your Business

By: Gina Smerecki Posted Written by Gina SmereckiAugust 10, 2012August 4, 2012

The mobile market is increasingly expanding, especially among the coveted Millennial generation. QR codes help to bridge the gap for many businesses, increasing the level of communication with mobile users looking for more information and those who are ready to make a purchase.

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Customer Retention, Lead Generation, Marketing

Results-Oriented Corporate Marketing Program Offers Flexibility, Customized Options

By: Gina Smerecki Posted Written by Gina SmereckiAugust 8, 2012August 4, 2012

Businesses must balance multiple streams of marketing at once, such as generating leads and attracting new business, retaining customers and up-selling and cross-selling.

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Customer Retention, Marketing

4 Rules For Creating An Effective Cross-Selling Program

By: Gina Smerecki Posted Written by Gina SmereckiAugust 6, 2012August 4, 2012

One of the most efficient and cost-effective ways to boost sales is implementing a cross-selling program that targets your existing customers. And experts agree: Increasing sales from existing customers generally costs less than soliciting sales from new customers.

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Customer Retention, Marketing

How To Boost Past Customer Reactivation Success

By: Gina Smerecki Posted Written by Gina SmereckiAugust 3, 2012August 1, 2012

Most businesses know that holding on to past customers is a priority. Knowing how to effectively implement a marketing program for past customer reactivation — and using it — will get you the results your business needs.

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Walled Lake, MI 48390
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Local: 248.669.6900

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