Thinking about ramping up your independent contractor marketing efforts?
No matter the size of your company, brand matters. Further, brand consistency will help increase your brand recognition, and ultimately drive sales.
Company loyalty programs give customers an incentive to purchase again and again from your business, as well as position your business for up-selling and cross-selling opportunities.
17Savvy businesses balance their efforts in acquisition, retention and extension. Retention, along with up-selling and cross-selling, gives you business a boost and can offer a stream of high-value sales. This basic tenet is still true: It costs more to gain new customers than it does to keep old ones.
Sales prospecting, done right, can really boost your business’ bottom line.
Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.
The mobile market is increasingly expanding, especially among the coveted Millennial generation. QR codes help to bridge the gap for many businesses, increasing the level of communication with mobile users looking for more information and those who are ready to make a purchase.
Businesses must balance multiple streams of marketing at once, such as generating leads and attracting new business, retaining customers and up-selling and cross-selling.
One of the most efficient and cost-effective ways to boost sales is implementing a cross-selling program that targets your existing customers. And experts agree: Increasing sales from existing customers generally costs less than soliciting sales from new customers.
Most businesses know that holding on to past customers is a priority. Knowing how to effectively implement a marketing program for past customer reactivation — and using it — will get you the results your business needs.