The quality of your sales people’s leads will either lead to increased revenue or a sales slump. You know your customers best, and in order to develop a strong lead generation campaign, you’ll want to choose the best methods to target and communicate with them. The best type of sales people leads are referrals from satisfied customers!
Often, the best lead generation programs will include several marketing mediums in order to increase the results of the campaign. At Continuity Programs, we know the value of providing proven methodologies that work across multiple mediums, so when you develop your lead generation program, you can choose to integrate:
- Customer satisfaction surveys – This type of mailer will provide valuable feedback and subtly solicit referrals from your loyal, existing customer base.
- Lead generating surveys — Get in touch with the needs of consumers to accurately address and target their present or future desires for products and services while cross-selling.
- Emails – Use this low-cost method for communicating with customers, and develop a series of communications to educate them about the benefits of your particular products and services, and showcase how your brand can help them.
- Thank you cards – Greeting cards work really well to keep your name in front of your customers and they have a surprisingly high open rate.
- QR codes – Strategically placed QR codes can easily direct mobile consumers to specific information about your services or an online lead generating form, giving them key details they need to make a buying decision.
All of our sales people leads programs offer opportunities for easy, two-way conversations, through either links to online response forms or landing pages or postage-paid reply forms. Furthermore, our team will work with you to design everything in your company brand and to personalize every communication. And every touch point will subtly request referrals, helping you to increase high quality lead generation results.
Contact Continuity Programs for more information about quality sales people leads. Our proven programs are customizable and personalized to increase the quantity and quality of sales people leads, and market your brand effectively.
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