Do you spend as much time on a follow-up program as you spend on product development or creating services? You should. An effective follow-up program will create a stronger sales cycle, and increase your bottom line.
New Customer Lead Generation: Why Referrals Must Be Part Of The Mix
It’s well known across multiple industries that new customer lead generation should be part of any effective marketing plan.
3 Ways To Create Brand Loyalty
Brand loyalty can be a funny thing. Often, consumers develop an affinity for and loyalty to a brand without being able to describe why. But marketing gurus know why, and you can put proven methods for creating brand loyalty to work for you.
Corporate Marketing Providers: What Sets The Best Apart From The Rest?
If your business is evaluating several corporate marketing providers, it’ll take due diligence to find the right company to work with, and to choose one that fits within what your business needs. In general, there are three factors that set corporate marketing providers apart — and they’ll help you weed out the best from the […]
5 Ways To Put Cross-Selling To Work For Your Business
Cross-selling is an effective way to boost your business’ revenue — without coming across as pushy or demanding and potentially offending customers. Those tactics are likely to get your marketing materials sent to the literal and virtual trash anyway.
Sales People Marketing: Connecting The Dots Of Marketing ROI
Disparity or disconnect between sales people marketing and your marketing department, regardless of the size of the teams, can significantly decrease the effectiveness of your marketing program — and its ROI.
3 Reasons Why A Business Loyalty Program Will Boost Growth
Everybody’s doing it, so why not offer a business loyalty program? If this question is the focus of discussions at your business’ meetings, it may be time to consider what type of business loyalty program will net you the results you’re looking for — and that your business needs to not only stay afloat, but […]
The Value Of Marketing Consistency
When marketing consistency combines with great products and services, you’ve got a recipe for success.
Customer Follow-Up Helps Businesses Focus On Their Most Valuable Customers
The strength of your business’ customer follow-up processes is key to its overall success. No matter what type of customer you’re engaging with, be it a new customer, an existing one or a potential lead, customer follow-up can make or break a relationship — and a sale.