Do you spend as much time on a follow-up program as you spend on product development or creating services? You should. An effective follow-up program will create a stronger sales cycle, and increase your bottom line.
It’s well known across multiple industries that new customer lead generation should be part of any effective marketing plan.
Brand loyalty can be a funny thing. Often, consumers develop an affinity for and loyalty to a brand without being able to describe why. But marketing gurus know why, and you can put proven methods for creating brand loyalty to work for you.
If your business is evaluating several corporate marketing providers, it’ll take due diligence to find the right company to work with, and to choose one that fits within what your business needs. In general, there are three factors that set corporate marketing providers apart — and they’ll help you weed out the best from the […]
Cross-selling is an effective way to boost your business’ revenue — without coming across as pushy or demanding and potentially offending customers. Those tactics are likely to get your marketing materials sent to the literal and virtual trash anyway.
Disparity or disconnect between sales people marketing and your marketing department, regardless of the size of the teams, can significantly decrease the effectiveness of your marketing program — and its ROI.
Everybody’s doing it, so why not offer a business loyalty program? If this question is the focus of discussions at your business’ meetings, it may be time to consider what type of business loyalty program will net you the results you’re looking for — and that your business needs to not only stay afloat, but […]
When marketing consistency combines with great products and services, you’ve got a recipe for success.
The strength of your business’ customer follow-up processes is key to its overall success. No matter what type of customer you’re engaging with, be it a new customer, an existing one or a potential lead, customer follow-up can make or break a relationship — and a sale.