Do you already have turnkey marketing tools designed to provide convenient, comprehensive solutions to marketing and maintaining connections with clients? Hopefully you realize they’re only as effective as their reach.
When employees feel personally invested in your company, including its mission and marketing program, it can make for a more satisfying, productive experience. But it’s not easy getting your employees revved up. Engaging them in choosing the right marketing program provider from the beginning can make the difference between a program that thrives, and one […]
What’s your best source of new business leads? Your existing clients. Client follow-up programs are a must-have if your goal is to maximize customer retention while also generating quality leads.
Effective corporate branding is essential if you want to be the first business that comes to mind when a customer needs your products or services. However, there are a few common mistakes that businesses make, especially when it comes to marketing online and through digital media.
Put past-client marketing into your strategy with an email and print marketing campaign. Supplementing your printed communications with email is a low-cost way to reactivate or re-market to people who have done business with you in the past but, for what could be a variety of reasons, are no longer active customers.
Referral marketing plans can be especially powerful in the context of growing your business. Repeat customers who appreciate your service or products can be some of your best resources for obtaining quality leads. Here’s a quick how-to guide for building a referral marketing plan that gets results.
Drip marketing is an extremely effective marketing technique that can help you generate quality leads and convert them into customers, but it can also be very time consuming.