Affordability and flexibility are often the cornerstone requirements of effective personalized marketing programs. Using email marketing offers both, while giving businesses a means to showcase their brand through a series of personalized, customized messages.
Compared with direct mail options, email marketing campaigns offer a much lower cost. This affordability not only allows more businesses to engage in personalized marketing programs, but also provides a means to step up a marketing program, with access to effective tools.
You need a powerful database to house your valuable customer data including email addresses with flexibility to set up a personalized drip campaign. Design the program to include a series of strategically timed e-greeting card style touch points. Each email should be completely personalized with your contact information, picture, company logo and more, and include multiple ways with which customers can communicate with you, as well as access to an unsubscribe link.
Personalized marketing programs that use the power of email achieve multiple goals, depending upon the copy and target. Your campaign can:
- Increase awareness about you
- Generate leads
- Request referrals
- Up sell products
- Cross sell related services
- Increase customer retention
- Make you stand out from the competition
Further, because of the low cost that email marketing affords, it’s easy to test campaigns without putting your entire marketing budget at risk. In fact, testing various campaigns is one of the major perks of using email marketing, as businesses can target a small group before expanding the campaign’s reach, test subject lines for maximum effect, and easily mass-email recipients.
Do you have a good example of personalized email marketing that impacted your feelings about a company?
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