Company cross selling is a great way to increase revenue by marketing a different product or service to an existing customer. Because you already have an existing relationship, you don’t have to cold call or convince the customer that they should work with you. You already have their business, what can you do to expand […]
Marketing Tools Should Free Up Your Time — Not Take It Over
You will find no shortage of marketing tools as you create and execute campaigns. However, not every tool is necessarily a good one, or the right one for your needs.
Turn Neighborhood Marketing Into Real-Time Prospects
Employing a neighborhood marketing strategy can turn local prospects into paying customers. It makes sense that households with demographic data similar to your existing customer base will be drawn to your business, giving you an edge over competitors with a limited marketing scope.
Repeat Customer Marketing Must Be Part Of Your Mix
Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your […]
How Effective Is Your Corporate Loyalty Program?
While plastic loyalty cards are useful, a comprehensive corporate loyalty program can be a much more effective marketing solution. Keeping existing customers returning to your business is much more cost-effective than trying to acquire new ones, which is why putting a little more time and effort into a targeted communication program is well worth the […]
Need Backside Marketing? Make The Most Of Your Space
Printed direct mail marketing is an effective way to provide information to a prospect or customer while promoting your business at the same time. The primary message is displayed on the front of the material, and an additional marketing message is included on the back. You’re already paying for printing and mailing, why not make use […]
Brand Consistency Marketing Gives Everyone The Same Playbook
Do your marketing and sales reps know how your brand consistency marketing plan works? If they don’t, that lack of information is likely to stymie your efforts. By putting together an effective program to promote brand consistency, you’ll increase revenue and drive growth.
Systematic Marketing: Just Follow The Steps To Growth
A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.