The modern marketing world often seems to depend on speed. However, in some cases, a slower and more deliberate marketing campaign can produce better results. Drip marketing is an approach to awareness building, sales and marketing that relies on effective messages delivered over an extended period of time.
When you’re growing a business, especially when you’re on a limited budget, keeping customers is more than half the battle. In fact, studies suggest keeping an existing customer costs around seven to 10 times less than winning over a new one. These practical strategies will help you build a loyal customer base on any budget.
Press Release from MI-SBTDC: Continuity Programs, Inc. Wins 2012 Best Small Business Award from the Michigan Small Business & Technology Development Center March 20, 2013 WALLED LAKE, Mich. – Twelve companies from around the state of Michigan have been selected to receive the Michigan Small Business & Technology Development Center’s (MI-SBTDC) Best Small Business Award. These […]
http://www.onlineprnews.com/news/359050-1363100654-continuity-programs-expands-to-3-new-industries.html Customer relationship marketing firm reaches out to child care centers, home performance contractors and moving companies with new programs. Online PR News – 12-March-2013 –WALLED LAKE, Michigan – Continuity Programs, a leader in customer tracking and provider of turnkey relationship marketing, has announced its expansion into three new industries. The company now offers customized […]
By using appropriate cross-selling marketing techniques, you can substantially improve the basic transactions between customers and your company. Cross-selling allows you to enhance the customers’ experience while at the same time boosting the amount and type of products purchased, which benefits your profitability and brand awareness.
Growth doesn’t require constant hassle, but it does take clarity. Clarity is what makes a finely tuned customer retention system one of the most powerful weapons in your marketing arsenal. To be truly effective, though, that system must be based on focused, high-impact tactics tailored to your customer base.