In every customer interaction, there exists useful information for improving customer service and increasing your sales and profits. Keeping track of this information and using it to your greatest benefit requires a customer database and a well-defined strategy for customer database marketing.
Building a Referral Marketing Plan: 3 Types of Referrals to Work Toward
As you evaluate and implement marketing programs designed to produce leads and prospects, remember that your existing customers are a prime source of new customers through referrals.
Marketing Your Product Successfully Requires Targeting the Right Folks the Right Way
To be effective, marketing must be focused. Even if your product has broad appeal, marketing your product must still involve targeting your advertising, offers and informational campaigns to the potential customers who are most likely to use what you have to sell.
You’ve Set Lead Generation Goals, Now How Do You Achieve Them?
It’s easy enough to set lead generation goals, but the actual methods for finding and pursuing those leads can be somewhat more difficult to pin down. The following techniques outline several effective ways to let potential customers know about your company and what you offer.
5 Methods for Encouraging Customer Loyalty In Your Client Base
Acquiring new leads and customers is certainly important, but without repeat customers who endorse your company and support you with their purchases, your business will likely fall short of its potential. Customer loyalty is built through effective follow-up that creates sincere and meaningful relationships with your customers.
Let Your Database Drive Your Marketing Efforts – Start With a Company Database Evaluation
Database marketing is a powerful and effective way to generate new leads while promoting brand loyalty and increasing sales to existing customers.
Online Response Forms: Garner Quality Leads With Creative Questions
Online response forms provide marketers, website owners and virtual businesses with the opportunity to gather useful information from potential customers who visit social media pages, websites and blogs.
Embrace Today’s Technology and Reach More Eyes With Multichannel Marketing
Today’s most effective marketing takes full advantage of all of the channels available to companies. Multichannel marketing uses more than one method to reach new customers and to communicate with existing clients. More importantly, multichannel techniques combine and coordinate these multiple contacts to get the best possible return on marketing campaigns. By leveraging modern communication […]
Putting Your Database to Work for Marketing
The information contained in your customer database is a rich and reliable source of insight into your customers’ needs, interests and buying habits.