A successful business applies careful attention to customer care at all points of the sales and servicing process. New leads must be cultivated and acted upon while current customers must be served efficiently and respectfully.
Reasons Why Direct Mail Marketing Still Works for Many Industries
Marketing through email, social media and other electronic venues is highly effective in today’s business environment. However, the physical presence of a direct mail marketing piece in a potential customer’s mailbox still works to spark interest, generate leads and convince customers to buy on the spot.