A successful business applies careful attention to customer care at all points of the sales and servicing process. New leads must be cultivated and acted upon while current customers must be served efficiently and respectfully.
Database Marketing Benefits From a Long-Term Strategy
Your customer database has great value as a source of marketing data that can drive your business to increased sales, better customer retention and greater profitability.
Creating a Client Follow-Up System That’s Genuine and Works
As much as we might want sales to happen immediately, customers often don’t respond to sales and marketing efforts on the spot. For multiple reasons, they might not be ready or able to commit to a purchase.
Effective Ways to Improve Customer Relationship Marketing Efforts
The best customer relationship marketing systems provide a systematic and gradual way to build the one-on-one customer relationships that increase sales, solidify loyalty and prompt your customers to recommend you to others.
Email Marketing Basics: Best Practices for Kick-Starting Your Campaign
An email marketing campaign is an efficient and economical way to get your message out to many people at the least cost possible.
A Priceless Marketing Tool — A Quick Client Interview to Focus Your Strategy
A successful marketing program is fueled by knowledge and information. You must thoroughly know your products and services, and you must know the general trends and needs that drive business in your industry.
3 Tips for Successful Lead Generation on a Limited Marketing Budget
Finding high-quality leads can consume a substantial portion of your marketing resources. If your budget’s limited, you’ll need to search for strategies that can promote lead generation while leaving you with enough funds and resources to pursue other marketing areas.
Reasons Why Direct Mail Marketing Still Works for Many Industries
Marketing through email, social media and other electronic venues is highly effective in today’s business environment. However, the physical presence of a direct mail marketing piece in a potential customer’s mailbox still works to spark interest, generate leads and convince customers to buy on the spot.
9 Marketing Tools to Consider Adding to Your Company’s Arsenal
Internet marketing continues to evolve and advance at a blinding pace. Here are nine marketing tools and trends that can be useful to your current and near-term online business development efforts.