Current social media outlets provide powerful tools for promoting your company and building a strong online presence. Unfortunately, social media can be equally powerful in the hands of those who want to damage your online reputation.
Content Marketing: A Means to an End When It Comes to Lead Generation
The vital process of lead generation requires using the most effective techniques available, allowing you to get the most return for your efforts. Content marketing is a lead-generation method that can, over time, turn leads into your most dedicated customers.
Client Testimonials Can Be a Marketing Gold Mine — How to Use Them Effectively
When customers use your products or services, they will develop an opinion about all aspects of the transaction — the price, customer service, speed of delivery and quality.
What Is One-To-One Cross Media Marketing?
Social media, email and websites have firmly taken their place in the marketing mix alongside traditional print, radio and television advertising.
Up the Ante With Cross-Selling Strategies That Work
When you cross-sell, you offer an additional product or service that complements or is related to the purchase already being made. The customer’s already in a buying mood and may perceive your cross-selling strategies as a beneficial element of your customer service.
4 Corporate Branding Strategies — Which One’s Most Likely to Hit Your Demographic?
In today’s vast international market, focusing attention on your company, products and services becomes more difficult as similar offerings emerge from competing companies. The following are four corporate branding strategies that have been proven effective in specific demographic segments.
Customer Retention Programs: How to Use Them as a Marketing Tool
Once you’ve spent effort and resources acquiring a customer, the next step is to make sure that person stays loyal to your company and returns for more of what you have to offer. Customer retention programs are designed to generate and reward repeat purchases and keep interest in your products and services high.
Do You Know the Niche You’re Marketing To? How to Define Potential Clients
Whatever the size and aspirations of your company, you will have a target market that will receive the bulk of your marketing and promotional campaigns. Even larger companies serve one or more niche markets, or narrowly defined segments of the buying public who are more likely to be interested in specific products and services.