customer retention programs

Customer Retention Programs: How to Use Them as a Marketing Tool

Once you’ve spent effort and resources acquiring a customer, the next step is to make sure that person stays loyal to your company and returns for more of what you have to offer. Customer retention programs are designed to generate and reward repeat purchases and keep interest in your products and services high.

Please share this:
niche marketing

Do You Know the Niche You’re Marketing To? How to Define Potential Clients

Whatever the size and aspirations of your company, you will have a target market that will receive the bulk of your marketing and promotional campaigns. Even larger companies serve one or more niche markets, or narrowly defined segments of the buying public who are more likely to be interested in specific products and services.

Please share this: