corporate branding strategies

4 Corporate Branding Strategies — Which One’s Most Likely to Hit Your Demographic?

In today’s vast international market, focusing attention on your company, products and services becomes more difficult as similar offerings emerge from competing companies. The following are four corporate branding strategies that have been proven effective in specific demographic segments.

customer retention programs

Customer Retention Programs: How to Use Them as a Marketing Tool

Once you’ve spent effort and resources acquiring a customer, the next step is to make sure that person stays loyal to your company and returns for more of what you have to offer. Customer retention programs are designed to generate and reward repeat purchases and keep interest in your products and services high.

niche marketing

Do You Know the Niche You’re Marketing To? How to Define Potential Clients

Whatever the size and aspirations of your company, you will have a target market that will receive the bulk of your marketing and promotional campaigns. Even larger companies serve one or more niche markets, or narrowly defined segments of the buying public who are more likely to be interested in specific products and services.