Your brand is your company’s identity. Carefully constructed and nurtured, it communicates the important characteristics of your company, as well as your products and services.
7 Ways to Use Your Firm’s Business Card as an Effective Marketing Tool
Your business cards easily communicate your company’s basic information, but because they’re so common, they can easily be lost, ignored or forgotten. Here are seven ways to make your business card more interesting and more effective as a marketing tool.
4 Techniques of Email Marketing That Can Increase Open Rates
Email provides a quick and convenient way for companies to reach both potential and existing customers. To improve the open rates and click-throughs for your marketing emails, try the following techniques.
Prospecting Techniques: Targeting Your Marketing Message to Locate New Clients
Prospecting for new clients requires careful attention to the needs and interests of the large pool of individuals who could become paying customers.
Knowing These 7 Numbers Can Help Your Firm Retain Clients
Businesses rise and fall on the strength of numbers. Here are seven important numbers that will help your business grow and improve client retention.
What Metrics To Include in Your Marketing Analytics
The effectiveness and profitability of your company is closely tied to the success of your marketing programs. To make these programs as effective as possible, it is necessary to establish a framework of metrics that can be easily identified, quantified and analyzed.
Continuity Programs Celebrates 40 Years with an Open House on October 24, 2013
Continuity Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.
5 Fundamentals of Creating a Strong Marketing Message
Marketing is critically important to any successful business, and a clear, concise and appealing marketing message is fundamental to promoting your products and services.