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branding
Marketing

Branding Basics: 8 Strategic Tips for Promoting Your Newly Established Brand

By: Gina Smerecki Posted Written by Gina SmereckiOctober 29, 2013October 21, 2013

Your brand is your company’s identity. Carefully constructed and nurtured, it communicates the important characteristics of your company, as well as your products and services.

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business card-marketing tool
Marketing

7 Ways to Use Your Firm’s Business Card as an Effective Marketing Tool

By: Gina Smerecki Posted Written by Gina SmereckiOctober 24, 2013October 21, 2013

Your business cards easily communicate your company’s basic information, but because they’re so common, they can easily be lost, ignored or forgotten. Here are seven ways to make your business card more interesting and more effective as a marketing tool.

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open rates and click-throughs
Marketing

4 Techniques of Email Marketing That Can Increase Open Rates

By: Gina Smerecki Posted Written by Gina SmereckiOctober 22, 2013October 21, 2013 1 Comment

Email provides a quick and convenient way for companies to reach both potential and existing customers. To improve the open rates and click-throughs for your marketing emails, try the following techniques.

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customer prospecting
Lead Generation, Marketing

Prospecting Techniques: Targeting Your Marketing Message to Locate New Clients

By: Gina Smerecki Posted Written by Gina SmereckiOctober 17, 2013October 16, 2013

Prospecting for new clients requires careful attention to the needs and interests of the large pool of individuals who could become paying customers.

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customer retention-customer value
Customer Retention

Knowing These 7 Numbers Can Help Your Firm Retain Clients

By: Gina Smerecki Posted Written by Gina SmereckiOctober 15, 2013October 8, 2013 1 Comment

Businesses rise and fall on the strength of numbers. Here are seven important numbers that will help your business grow and improve client retention.

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focus on analysis-marketing analytics
Marketing

What Metrics To Include in Your Marketing Analytics

By: Gina Smerecki Posted Written by Gina SmereckiOctober 8, 2013October 8, 2013 1 Comment

The effectiveness and profitability of your company is closely tied to the success of your marketing programs. To make these programs as effective as possible, it is necessary to establish a framework of metrics that can be easily identified, quantified and analyzed.

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continuity programs open house
Continuity Programs

Continuity Programs Celebrates 40 Years with an Open House on October 24, 2013

By: Gina Smerecki Posted Written by Gina SmereckiOctober 3, 2013October 2, 2013

Continuity Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.

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target-creating a marketing message
Marketing

5 Fundamentals of Creating a Strong Marketing Message

By: Gina Smerecki Posted Written by Gina SmereckiOctober 1, 2013

Marketing is critically important to any successful business, and a clear, concise and appealing marketing message is fundamental to promoting your products and services.

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Continuity Programs Inc. Corporate Headquarters

8451 Boulder Court
PO Box 8003
Walled Lake, MI 48390

Toll Free: 800.521.0026
Local: 248.669.6900

Fax 1: 248.669.6875
Fax 2: 248.669.6073

Email: info@continuityprograms.com

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8451 Boulder Court
PO Box 8003
Walled Lake, MI 48390
Toll Free: 800.521.0026
Local: 248.669.6900

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