Your sales and marketing departments are both vital components of your company, but if their efforts aren’t aligned, their effectiveness can be diminished. Worse, there could be times when these two important functions are working at odds with each other. To make sure both sales and marketing are working in tandem, apply some of the […]
5 Ways Personalized Marketing Campaigns Can Work for Your Firm
A personalized marketing campaign allows you to focus marketing efforts toward the individual customers who are most likely to be interested in your products and services. Personalized marketing is based on your knowledge of your customers—what they usually buy, what topics interest them, what their most common needs are and what they use to solve their […]
Move Over Digital Marketing — 6 Ways to Spice Up Your Direct Mail Marketing Campaign
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy.
A Deeper Look at Relationship Marketing — 3 Tips for Making the Connection Count
Finding out information about your customers is much easier today because of the proliferation of social media platforms—a LinkedIn profile or series of tweets on Twitter, for example, can be very informative. In the best type of relationship marketing, the information you gather on your customers should come from more direct sources.
5 Marketing Moves for Enhancing the Likelihood of Customer Retention
As marketing costs continue to rise, it becomes more practical and profitable to focus a significant portion of your sales efforts on customer retention. Here are five marketing steps you can take to improve your customer retention and keep your existing customers happy and willing to buy.
Want More Successful Leads? Treat Your Lead Database as a Valued Asset
Of the many assets in your business, your marketing database is perhaps the most valuable. Your lead database is the pool of prospects you are working to convert into paying customers. Treat your lead database as a valued asset and it will pay you back again and again.
Continuity Programs Debuts New Building With Open House
http://www.onlineprnews.com/news/435526-1383751677-continuity-programs-debuts-new-building-with-open-house.html Customer retention strategy and relationship marketing firm celebrates its new space with special guests. Online PR News – WALLED LAKE, Mich. – Nov. 5, 2013 – Continuity Programs, a leader in customer relationship marketing and client retention strategies, recently held an open house in its new facility. Guests included clients and dignitaries at the […]
CEOs Using Social Media Make an Impact – 7 Practical Tips for Success
Social media comprises a major component of the communications used to establish and maintain your company’s overall reputation and presence. CEOs and social media are a logical combination for companies that want to forge meaningful connections with customers while sustaining an edge over competitors.
Encourage Customer Loyalty By Understanding What Pushes Them Away
Business owners spend much of their time searching for the best ways to attract and keep customers. Equally valuable lessons can be learned from recognizing what drives customers away.