Keeping clients is the goal of every company. However, the business world can be unstable, and despite all of the best efforts of a company’s management and staff, clients can leave the industry, go out of business or choose to go to one of your competitors. Here are some suggestions on how to prepare for and […]
The Client Retention Formula Every Business Should Know by Heart
Client retention is vital to the continued success of your company, and you should know as accurately as possible how you’re doing when it comes to holding on to the customers you have. The following explains a simple and accurate formula you can use to find out how many customers you’re keeping.
3 Mistakes to Avoid When Tackling Market Research
The more you know about your industry and local market, the better you’ll be able to serve your customers and grow your business. Market research is the primary technique for finding out what customers want and what services you can provide to meet market needs. Good market research requires adherence to established practices and avoidance […]
The 6 Marketing Basics That Will Keep Your Firm Relevant in the Ever-Changing Marketplace
Companies in all industries will be more successful if they combine new marketing approaches with well-established marketing basics. Here are six of those marketing basics that you can start applying today.
5 Big Benefits of Tracking Customer Satisfaction With Well-Crafted Surveys
There are some old truths of business that never lose their relevance, and perhaps the most important of them is “keep your customers satisfied.” One of the easiest ways to find out what keeps your customers happy is to conduct regular customer satisfaction surveys. These types of surveys can help you in the following five important […]
Inspire Client Loyalty With 5 Simple Steps Your Firm Can Implement Now
The client acquisition process requires a considerable investment of resources. Once you have a customer, it costs much less to maintain that individual than it does to find, convince and convert a new customer. Maintaining client loyalty requires its own particular type of investment and must be cultivated and supported throughout your organization to be […]
The 3 Keys to Successful Marketing Tactics for Firms in Any Industry
No matter how specialized the industry, its marketing can be broken down into three essential marketing tactics: attraction, conversion and retention. Whether you deal in products or services, whether your company is a small retail boutique or a major manufacturer, these three marketing tactics will form the backbone of your business.
Drip Marketing vs. Lead Nurturing: Do You Know the Difference Between These Strategies?
Customer acquisition is traditionally a lengthy process that requires long-term dedication to finding, educating and convincing individuals who will purchase your products or services. Two common techniques in this category are drip marketing and lead nurturing. Both are long-term techniques that must unfold over time, and both require numerous contacts with potential customers. However, there […]