Acquiring new customers is likely to be a common goal for companies and marketers in 2014. It’s certainly true that a steady influx of clients is important to sustaining a business. However, any company can gain new customers, generate more sales, and improve profits by focusing on existing customers with well-crafted customer retention programs. Why Focus on […]
Marketing Program Examples For Your Business
In the flurry of planning and running a marketing campaign, it’s easy to forget that each marketing program will require specific steps and actions to be successful. Here are some marketing program examples that illustrate how Continuity Programs can help you with customized, effective marketing processes.
Continuity with Your Customers Part 1: Introduction to Database Marketing
A new online resource has been published to help businesses focus their database marketing efforts for greater efficiency and success. “Continuity with Your Customers Part 1: Introduction to Database Marketing” provides a comprehensive primer on database marketing and what it can do to help your company succeed in a challenging, ever-evolving marketplace.
SEO Trends in 2014 That Can Impact Your Marketing Reach
Search Engine Optimization (SEO) continues to be a powerful and effective online marketing technique for businesses of all sizes. With powerhouses such as Google penalizing sites that produce poor content or use devious tactics, it’s critical to be aware of how SEO can help or harm you. Remember these SEO trends and how they could affect […]
Maximize Sales and Retain Clients With Upselling and Other Thoughtful Techniques
By better serving the clients you already have, you’ll improve your own bottom line while also increasing client satisfaction and retention. Here are some ways to use well-timed upsells and other creative techniques to please and retain clients.
Are Your Inbound Marketing Strategies Paying Off? 5 Metrics to Make That Determination
The more you rely on inbound marketing to produce leads and clients, the more you need to know which elements of these processes are working and what results they’re producing. Relying on the wrong metrics to evaluate inbound marketing performance can leave you embracing statistics that may look impressive but aren’t truly representative of your marketing programs. […]
7 Marketing Tactics That Can Quickly Become Mistakes if Not Delivered Just Right
Some types of marketing techniques leave little room for error when you use them in your campaigns. Here are seven relatively common marketing tactics that can turn into significant errors if they’re not applied correctly.
Are You Lacking in Referrals? Get in the Head of Your Clients for Guidance
When your clients are happy with their experiences with you, they often provide word-of-mouth endorsements for your business. This often includes referrals, which are suggestions made to friends and family that they, too, should use your products and services and should expect an equally fine client experience. Referral marketing is a powerful way to build your business quickly […]
New Resource Now Available on Database Marketing
At Continuity Programs, we’re always looking for ways to help our clients improve relationships with their customers. It’s what we do. One of the areas we specialize in to help companies with their customer communications is intelligent database marketing. We have now launched the first in a series of info sheets to help companies fully […]
Customer Satisfaction Tips: How to Understand What Customers Want
Serving your customers and keeping them satisfied is vital to the continued existence of your business. Yet maintaining happy customers and anticipating what they want seems as difficult as ever. Customer satisfaction doesn’t require magic or the ability to predict the future; it simply requires the ability to see your business and the benefits of your offerings […]