What Is One HVAC Customer Worth?

Is It Cheaper to Keep Your HVAC Customers Than Find New Ones? When it comes to heating, ventilation and air conditioning services, keeping the customers you have can be the mainstay of your business. You not only gain the value of handling their HVAC needs on a regular basis, but you can earn referrals to […]

Inbound Marketing Techniques That Complement More Traditional Means

In today’s marketing environment, even content-centered inbound marketing can be less effective than traditional methods such as cold calling or email marketing. Customers simply can’t keep up with all the blogs, e-books, white papers, and websites that bombard them daily. Here are some ways you can use inbound marketing to give your marketing processes an advantage […]

Generate Leads with Social Media and Funnel Them to Your CRM Tool

More and more, social media is being used as a fertile ground for finding, qualifying, and converting leads. If you generate leads with social media, however, you also need an effective and efficient way to handle those leads once you have them. The following techniques can help you improve the way you generate leads with social […]

Understanding Direct Marketing Indicators of Key Performance

To keep your marketing program on track, it’s necessary to measure how it’s performing in specified relevant areas. These marketing metrics are known as key performance indicators (KPIs) or direct marketing indicators. They can tell you at a glance whether or not your marketing efforts are paying off, if you are achieving sales goals, or are […]

The Importance of Marketing ROI and How to Measure Program Success

The amount of money and resources spent on marketing represents a significant portion of most companies’ annual operating budgets. To be certain that you’re getting the best return on investment (ROI), it’s necessary to measure marketing ROI in terms that allow you to evaluate where your marketing expenses are producing the best and most profitable results.