social media

4 Steps to Reaching More Customers With Your Social Media Efforts

Reaching more customers with your social media marketing efforts is often a matter of working more efficiently and effectively. Here are four steps you can take to improve your social media-related time management, help boost your social media performance, and extend your reach toward new and existing customers.

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improve customer experience

There’s Always Room for Improvement When It Comes to Customer Experience

One of the main components of success for any company is customer service. Without excellent service, your customers are likely to be dissatisfied enough to seek better products, services and solutions from competitors. Even if you think your company is providing outstanding customer service, it could be possible that the process has broken down somewhere within […]

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Understanding the Difference Between Marketing Automation and Customer Relationship Marketing

Businesses today have multiple tools and software options available to help improve processes related to customer relationship marketing, customer management and overall marketing. Two terms that are often used in this context are marketing automation and customer relationship management (CRM). These two concepts have some similarities and are often intrinsically connected, but they’re not the […]

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