Continuity Programs Introduces New Mortgage & Financial Marketing Store (PR)

Leader in customer retention unveils mortgage and financial marketing store creating user friendly way to browse, customize, and order direct mail and client follow-up programs.

WALLED LAKE, Mich. – April 14, 2015 – Customer retention and lead generation specialists, Continuity Programs, has launched an SOC Compliant ecommerce portion of their website. The brand new mortgage and financial marketing store includes customizable marketing campaigns that can be ordered on site with just a few clicks.

The mortgage and financial marketing store allows Loan Officers or Marketing Managers to easily design unique direct print and mail postcards and order client follow-up programs based on their company’s needs. The ecommerce store is a valuable addition to the company’s new website unveiled earlier this year. Product categories include client follow-up programs, email marketing, print and direct mail.

Click Here for the Official Press Release

Increase lead generation, referrals and testimonials with Continuity’s hassle-free proven methods to customer retention – now easily accessible in the financial marketing store. The featured turn-key campaigns continuously work to drive member and customer loyalty, profitability, and increase cross-sell ratios.

“Our goal is to make the process of customizing and ordering our products more user-friendly,” said Continuity Programs’ president Kirk King, “We also wanted to be the first company to offer our customers advanced technology that integrates multi-channel marketing with Personalized URLs (PURLs). Our customers can now get marketing systems with the most advanced technology for their smaller quantity campaigns.”

About Continuity Programs: Continuity Programs ( is a Michigan-based database marketing firm that has been proudly serving North American businesses since 1973. It serves wide spectrum of industries, including financial and mortgage, real estate, moving, heating and cooling, home performance, legal, automotive and child care. The company provides a variety of customizable turn-key systems, including personalized direct mail and e-mail campaigns, customer retention and lead generation programs, customer satisfaction surveys and intelligent database marketing.