sales on a keyboard

Metrics that Help You Measure Your Inbound Marketing Success

Inbound marketing offers companies dozens of ways to assess whether or not a campaign is working. Depending on what you’re trying to accomplish with your inbound marketing techniques, you could measure success by the number of new addresses gathered, the number of Facebook followers, or the number of downloads of your content. In the context […]

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social media

B2B Sales Lagging? Get More Referrals with these Strategies

In the context of B2B sales, generating leads and getting referrals is just as important as in B2C selling. When dealing with other businesses, however, a B2B sales professional has some different but effective B2B referral strategies that can be brought into play to increase the number of leads and referrals.? Build your social media […]

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mobile marketing

Get More Leads by Utilizing Mobile Marketing

The proliferation of mobile computing means there is a staggeringly large number of these devices in use today. Smartphones, tablets, laptop computers–all keep users constantly connected while on the go, and smart marketers recognize how deep this pool of potential leads can be. Here are some ways to use mobile marketing for lead generation, and […]

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Spend 20 Minutes a Day Generating Leads from LinkedIn

For today’s social media-savvy professionals, LinkedIn provides an effective online platform for networking, job searching, and staying in touch with colleagues. For marketers, LinkedIn also offers a bounty of leads and potential customers who may respond to their products and services. Here are some techniques for effective LinkedIn lead generation in only 20 minutes a […]

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