Attracting new customers is an important part of maintaining your company, but repeat customers are the key to long-term business success and profitability. Apply the following concepts and techniques to your customer retention strategy and you’ll see more familiar faces coming back for repeat purchases. Establish a customer retention program: Industry experts estimate it costs […]
Increase Brand Awareness with a Viral Video
For businesses looking to boost brand awareness and gain more leads, online video has the potential to provide an explosive increase in the number of potential customers who are familiar with the company and its offerings. A viral video can spread brand awareness to millions of viewers across the United States and internationally. Even simple […]
How to Fix a Flawed Client Relationship
In the course of regular business activities, it’s almost sure to happen: one of your customers has a serious conflict with you and becomes dissatisfied. Here are some ways to mend broken client relationships and bring good customers back. Apologize: Sometimes the simplest solution is to apologize for whatever problem occurred that created the unhappy […]
How Infographics Establish Credibility
In business, credibility establishes you as an expert in your field and gives potential customers confidence that you will be able to resolve their problems. Creating and distributing infographics is an effective technique you can use to improve your reputation among potential customers. Here is how infographics generate leads and how you can use that […]