Continuity Programs Introduces New Contractor Marketing Store

WALLED LAKE, Mich. – July 29, 2015 – Customer retention and lead generation specialists, Continuity Programs, has launched a new e-commerce portion of their website. The brand new contractor marketing store includes customizable marketing campaigns that can be ordered on site with just a few clicks. The store is geared for HVAC and plumbing companies […]

4 Essential Database Marketing Techniques

In today’s digital world, a well constructed and maintained customer database is a vital asset for a comprehensive marketing strategy. Your company’s ability to connect your services and products to the needs of current, past, and potential customers helps retention and generates leads. The following are four essential database marketing strategies and techniques to drive your company’s marketing ROI […]

customer relations

Does Your Business Understand Relationship Marketing?

Does Your Business Understand Relationship Marketing? It’s estimated that, for the average company, less than 20 percent of their customers will return for another sale. Customer retention can be tricky, and a lot of organizations don’t do it right. So how do you keep customers around, and even get them to tell their friends about […]

mortgage lead

How to Generate the Best Possible Mortgage Leads

Whether tapping your own ingenuity, utilizing the Internet’s resources or trekking time-tested and proven marketing avenues, there’s a bountiful supply of mortgage leads to win over. The best possible leads will be qualified parties interested in your services, your products and in you. On that account, you will need all of the preceding skills, tools and strategies […]

Effective Ways to Follow-Up with Prospects and Clients

Clients are more concerned than ever with hearing from your company after you make a sales pitch or complete a transaction. The most effective customer retention strategies utilize follow-up communication in an eye-catching way. If you want to stay ahead of the competition, employ these effective follow-up strategies to boost business. Be Quick Following-up immediately after your meeting […]